Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…

Automotive Retail Coaches Mark and Mike discuss being present and in the moment and its impact on business and life. Please Note: The production values of our Zoom Casts continue to improve. Click here: https://youtu.be/lNXzYkPF_6E…

In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the most important topics for any dealership's BDC. Let this episode help your BDC earn a Grade A for its operations.…

All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it…

The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…

New brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28. 

Breakdown of Brand % of Sales May 22 - May 28

Brand  % of Sales

1: Ford  14%

2: Toyota 11%

3: Chevrolet 11%

4: Honda 8%

5: Jeep 6%

6: Nissan 4%

7: Subaru 4%

8: Hyundai 4%

9: GMC 5%

10: Kia…

1 Click Auto Auction’s new business model can save dealer groups tens of thousands of dollars in auction fees by introducing a flat monthly fee for all vehicles listed.

Austin, TX – (June 1, 2020) 1 Click Auto Auction (1 Click ) debuts today with an industry-disrupting application and fee structure designed to change the way dealers buy and sell cars at auctions. Created by car guys tired of paying exorbitant auction fees, 1 Click enables dealers to buy and…

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…

Last week, we started to talk about communication. You see, communication is key. And I want to tell you all that I know about it.

In the first video of the Communication is…

Not long ago, the transport industry has been hesitant to adopt smart technologies in their essential and general activities. However, they soon realized the impact of modern technologies in the practice of management and conduct of business. Fleet managers and drivers altogether are striving to improve safety and productivity.

Starting from this point, we cannot ignore the fact that technologies such as trailer…