There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.

It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages.…

‘Best of both worlds’ integration drives efficient workflows, competitive advantage for dealers

vAuto and VinSolutions announce integratedused vehicle appraisal and pricing features for dealer customers who use both systems.

“This integration marks another step in our effort to provide software solutions that drive greaterefficiencies, process improvements and profitability for dealers,” says Keith Jezek, president ofAutoTraderTM Group’s (ATG) Software Division. “In particular,…

In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most fundamental aspect of managing their profiles, namely posting the right way.

There are…

An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had come to expect from the chain. There were multiple issues with the room – some involving cleanliness and even…

Security analysts have detected an ongoing attack that uses a huge number of computers from across the Internet to commandeer servers that run the WordPress blogging application.

The unknown people behind the highly distributed…

It’s really tough to tell the difference between a trend and a fad, most pundits get it wrong a majority of the time. And it might sometimes seem in the world of online marketing and social media is the ultimate environment for chasing the latest fad. No one can truly predict the future, but  Mary Meeker's annual Internet Trend report gives us some insight in the world of online…

On Monday, June 3, Chrysler had a choice to make. The National Highway Traffic Safety Administration asked them to recall 1993-2004 Jeep Grand Cherokees and 2007 Jeep Libertys, according to this article in USA Today.  In this case, Chrysler didn’t…

Hack Wordpress Site Using Wpscan tool in Backtrack 5 R3

 Wordpress is an impressive software package that allows individuals with minimal understanding of web design to put together a web site rapidly, and for personal use it…

Mood Map is an art exhibit created by New York-based E/B Office that expresses the mood of the South Korean populace by analyzing their tweets. The data is visualized through six fiber optic lights located on the roof of the Data Curation section of the Museum of Art, at Seoul National University.

Mood Map isn't the first…

This undated photo made available by Google shows colorful pipes sending and receiving water for cooling Google's data center in The Dalles, Ore. The blue pipes supply cold water and the red pipes return the warm water back to be cooled. (AP Photo/Google, Connie Zhou)

Google is asking the Obama administration for permission to disclose more details about the U.S.…

A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive.

As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid…

The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will utilize your program by returning to your business. How many supermarket “loyalty”…

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On October 30,…

There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…

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Make Money Mondays With Sean V. Bradley - Orphan Owners - Automotive Sales - Car…

Nobody expected theatre relayed to cinemas would work – until National Theatre Live became a hit. Matt Trueman watches one show come together

Gunnar Cauthery is building up to his big moment. He's on stage at theNational…

Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse.

The way that the EdgeRank algorithm works combined with…

Dear General Manager or Owner,

There is a good chance that you are reading this because you were given the link by your internet manager or marketing manager. That's a really good sign - it means that you have someone on staff who is keeping up with the cutting edge automotive digital marketing strategies and best practices that are discussed on the top…