Swapalease.com, the nation’s largest car lease marketplace, released its latest report on vehicle incentives from May, and one particular area stood out: Despite all the attention on recalls, few GM brands are currently listed with a cash incentive.



Cash incentives are a normal practice in the world of automotive sales, but what makes this report different is that the Swapalease.com marketplace involves person-to-person transactions. According to incentives data from May listings,…

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as the process of dividing up your customer data into specific groups for…

If you want something bad enough you will find a way to get it. Desire, decisions, hard work with actions. That is what will get you there. What do you have a passion to achieve?…

http://www.dealersynergy.com 856-546-2440

Sean V. Bradley Will Be Speaking at the Greater New York Automobile Dealers Association - June…

https://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415

Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group…

How Today's Smartphone Shoppers Are Utilizing Mobile To Satisfy Their Automotive Service Needs.…

Earlier today, a colleague mentioned going to an old-fashion diner and having her order taken on an iPad. As contrary as it seems, it got me thinking that nowadays, technology really has taken the crown – especially in the business world.

Things like the file cabinet, the briefcase, and the folder are a few of the passé ways in which business people stored valuable information. Nowadays it’s all…

Part 1 of 4

By leveraging the estimated recruiting needs by your total number of dealerships you can substantially reduce the cost that each dealership pays for recruitment advertising while simultaneously increasing each dealership’s profitability.

Three of the primary benefits each dealership will gain are as follows:

1. Bulk Rate…

Here is this week's Used Car Market Report with the latest data from Black Book. What a week it has been for the Editorial team at Black Book! From viewing auctions online and the editors actual attendance, we were hands on with at least twelve auctions, to go along with the sixty-three physical auctions the Black Book survey personnel attended and reported the actual market activity from. Throw in the numerous electronic data feeds and we have a great feel for the market activity.

We…

All of us have fears.

The big difference is that some people are paralyzed by their fear.

The truth is…

WAAOL - All Automotive Advertising News All The Time

The Auto Industry…

Now, sometimes during a class or seminar I’m conducting I’ll get asked “Jeff, can’t you just share the secrets to selling? The tricks, shortcuts, or just some really good closes?” The answer is, “Sure.” I’ve done it thousands of times. I’ve even trained competing dealers while I was employed by one of them! I’ve trained literally hundreds of competitors (at factory…

No problem seeing who is in charge here!

What does it look like at your office?…

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Strive for a balance.

At times when we are trying to make our way we forget the important things.  You cannot replace family. They should…

REVIEW: The 2014 Dodge Challenger, Past & Present. 

Among many of the 2014 Dodge Challenger trims available, the SHAKER trim for the 2014 Dodge Challenger is sure to bring back the memories of the classic Dodge Challenger we all remember. After 33 years of hibernation, the…

When someone calls me

"old school"

my mind goes…