Industry’s most authoritative event for innovative auto dealers expands content/format; Industry-first keynotes, 20-Group meetings and more

SALT LAKE CITY, UT – June 7, 2012 – Early-bird registration is now open for the fourth annual DrivingSales Executive Summit (DSES), the most authoritative…

One of the big and expensive questions for all car dealers is advertising budget.  Tens or thousands or even hundreds of thousands of dollars drop per month without metrics that define their success. The buying argument is what advertising is all about. The effectiveness of this message determines whether a customer "votes" with his pocket book. 

Core Constituency:

Who is my dealership's customer? Let's say that your customer is a man\woman between 27-35 who lives…

     All this technology is becoming very popular around and among dealers.  Sales people can pull up apps and show customers all the details about a particular car in stock.  Customers can shop and research before they get to the dealership, and an Internet staff can track web visits and initiate contact with potential customers.  All at the speed of light.

     Thanks to the innovation of Steve Jobs and Apple, we can "i-anything" we want.  But there is one important ingredient to…

Cooking is not normally my forte, but I have learned that one can create a delicious meal by practicing a proven recipe several times and with each time slowly adding your own flavor. 

This is the approach I have taken when planning automotive events for car dealers. It’s about finding the perfect combination of proven ingredients and adding new features to…

Well, here it is, a full length mock-up photo of of our project.  I have found out that my mission will be to make impressions on the 98% of the people at these functions who are not interested in buying a car. (How are we gonna' measure that?)

I'm pretty excited, and we head out to our first event this weekend.

Anybody got anything to say?…

Schedule your priorities, Not prioritize your schedule

“Things which matter most should never be at the mercy of things which matter least.”

—     Johann Wolfgang von Goethe…

More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer.  We use the very same …

Every Coaching session can be effective if you follow certain steps to improve your chances of a Successful outcome.

There is one word that is critical in determining the outcomes. That word is "Specific." There is an old saying that goes like this. "The more specific you are the better your results" and…

http://www.automotiveinternetsales.com ;

One of my Dealers just forwarded me this official email from Vehix. They sent it to him yesterday... 

Dear Vehix Dealer,

As you may know, Comcast Spotlight has owned Vehix since 2008. As…

Here’s my social media business development "moth light" attractor experiment:  I have a very positive personal reputation that some of you know.  I am writing about this on automotive professional/vendor social media.  And I have a strong, new message that can benefit us both.  Ready?

If you want the most business-building, field-proven “Road to the…

I was inspired to write this based on the video that was posted on here, "Long day at the car dealership."

 …

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Media Contact:  Laurie Halter

Charisma! Communications

Ph (503) 245-3140

Laurie@charismacommunications.com

ClearMechanic Releases Spoof Commercials to Promote Online Scheduling Service for Car…

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Dealers United Helps Dealers with Digital Marketing through June Member Deal

Haystak Digital Marketing was chosen from a field of over 45 SEM/PPC providers in the space based on their comprehensive…

Do you hate seeing that your customers have unsubscribed from your email list? Do you loathe seeing them “unlike” your fan page. Do you cringe when your customers are no longer your Tweeps? Well, the average customer is bombarded with around 3,000 messages a day so more than likely, if they leave, they’re just not that into you.

How can you court your customers back and gain…

Good afternoon Dealer Elite Members

Change is one of the only constants in the universe. The automotive world as you all know is overdue for this change as is a number of other retail environments. I was forwarded a very interesting article from a friend today that i think everyone in the automotive retail business should read. BMW who is one of the largest high end car companies in the world is taking the…

This ongoing story is meant to be a journal of our traveling showroom, from conception, to construction, to the reality of our lives on the cutting edge of auto sales.…

As I was writing this, and as you are reading this, there are missed opportunities happening all around your dealership. Right now there are cars coming and going in your service department driven by happy customers that have been servicing their vehicle(s) with you for years. HOWEVER, they've never actually BOUGHT a vehicle from you. You can probably name one of them right now. You've known them for years, and you can remember the last time they came to the service…