June 2011 Blog Posts (145)

How Often Should I Post to My Dealership Blog?

One question I hear more often than others is, “How often should I post to my blog?” But to answer this question there are so many other related factors to consider it will take you burrowing down a deep rabbit h*** of other similar topics, such as:

  1. Why would a car dealer want to blog?
  2. What is blogging and how is it different from…
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Added by Ryan Gerardi on June 1, 2011 at 12:43pm — 5 Comments

Customers Are Searching For You: Social Media Check-ins

Your customers are looking for you.  In today’s world of car dealership marketing, you need to clearly recognize where your customer is and meet them there.  With car buyers spending an average of 7 hours online looking for their next vehicle, your dealership’s online presence has never been more important.  Why is… Continue

Added by Kathi Kruse on June 1, 2011 at 11:41am — 5 Comments

Digital Dealer Webinar with Ralph Paglia is TOMORROW!

Don't miss the next Digital Dealer Webinar featuring an encore of another of our most popular sessions from the 10th Digital Dealer Conference & Exposition!

Ralph Paglia, VP Digital at Tier 10 Marketing, will be sharing his session "Integrated Social Media for Car Dealers" tomorrow 6/2 at 11:30am EST. Register HERE!

Check out the promo video for the 10th Digital Dealer…

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Added by Arnold Tijerina on June 1, 2011 at 10:30am — No Comments

Traveling Planning as a Roadmap for Success

This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies.  Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure.  It was during all this adjusting, forecasting and…

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Added by Stephanie Young on June 1, 2011 at 10:30am — 6 Comments

The hardest objection is the one you don't know



In the most challenging economic climate in a generation, the influence of the media on the consumer’s attitude to spending has made the job of the auto dealer that much more difficult.  The advent of social networking, such as Twitter and Facebook have not only empowered consumers with information but also provided a global outlet for feedback both positive and negative.



Whilst many of the principles of selling in the automotive sector remain valid, the industry has needed to…

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Added by Simon Bowkett on June 1, 2011 at 5:00am — No Comments

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