Customer’s taste in accessories not within budget? This will help...

When presented with a prospect, one of your first questions will be: “What are you looking for in your new car?” From there you’ll narrow down the type of vehicle, make, model, and a list of features. Features on a vehicle used to not carry much…

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…

Take a look at this blog by our Social Media Manager Tori Hoffman, as she talks about creating effective display ads.

It’s no secret that the Internet is the new way consumers are both researching and purchasing various items. However, the question remains, how do you ensure your…

Would you like to make more money? If you answered no to that question, you can stop reading. If your answer was yes, you should consider entering the Buy Here – Pay Here business.

Buy Here – Pay Here offers you the ability to retail vehicles that you currently wholesale and make more profit. Taking trade-ins that don’t meet the standards for your retail sales operation to the auction can be a gamble. Selling prices at the auction rise and fall with the season, market conditions,…

Throughout life, everyone has a wide range of jobs, interests, extracurricular etc... that they go through.  Experience, maturity, growth, and development are all words described as someone gains their life story.  Those same words are often used to a person who is excelling at any particular task.  But what separates people who are “good” at what they do, or people who have “talent”, from the ones that make you say “Wow!”? Passion.

Now in some professions, passion is more…

http://www.dealersynergy.com 

Automotive Internet Sales / Phone Sales "What to Do if There is NO Phone Number or a Bogus Number"  

The hardest part of Automotive Internet Sales or Business Development is simply getting the prospect on the phone and that in part is because you might not have ANY phone number to…

New suite of inbound/outbound BDC solutions saves hundreds of thousands of missed sales and service revenue dollars; increases customer satisfaction and retention

Daytona Beach, FL–June 4, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, introduces MasterCall^SM to solve a critical gap in…

The success we are having is creating a new benchmark for our clients and you too can attain these numbers as well.  Differentiate your dealership with a huge fixed ops gains as well.  A Rated insurer with national administration.   http://www.facebook.com/pages/Drive-Forever/254978127905733

1. You cannot name your employees and refer to everyone as “Buddy” or “Chief.”
2. You don’t know what the company’s goals are for the year and you cannot tell anyone what your goals are.
3. Every time an employee comes to your door and knocks, you think they will ask for a raise or time off.
4. You cannot name the last book you read that pertained to your…

I wanted to reach out to you and let you know that we are looking for 3 National Account Managers to join our sales team. We are willing to offer training and invest our time and resources into making sure the right individuals succeed. The earning potential is into the six figures for the right person.

Who We Are:

Imperial Press Direct (IPD) is one of the leading direct marketing firms in the U.S. servicing the Automotive Industry. Based out of the greater…

Very Funny Video From…

Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into  Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating. 

I wrote about changes planned for …

http://dealeretraining.com/…

For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.

Click to enlarge.…

It's 2012, your a General Manager of a car dealership.  What are some things you need to be doing daily?  Here are a few easy practices that will help you build value in your dealership, increase profits and maintain high levels of customer satisfaction.  Rest easy though, these idea will literally cost you nothing but a little time and creativity.

Granted time and creativity are of immense value and that is exactly why these actions NEED your attention and participation.  Take a look…

Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!

Everyone knows that the hardest part of Automotive Internet Sales is getting someone on the phone... I get it. As a matter of fact on average you will only connect…

How Mobile is Your Marketing?

5 Ways to Help Mobilize Your Dealership

Brent Albrecht

All politics is local, as the saying goes, but so is the automotive dealership business. Which today means, if you’re a dealer then it is absolutely essential that you market on mobile platforms, such as smartphones and tablets.  Why?  Because according to a 2011 study more than 50 percent of all local searches are performed on mobile…

Kelley Blue Book President Jared Rowe will be hosting a free webinar to introduce the industry to the new kbb.com Classifieds on Tuesday, June 5, at 2PM EST/11AM PST.  You can register for it here.

This month, Kelley Blue Book’s kbb.com is launching an all-new Classifieds experience in partnership with AutoTrader.com that will allow dealers to reach millions of in-market car buyers that largely cannot be found on other automotive…