When it comes to advertising of any kind, it is important that every dollar you spend will get results. This truism has held for generations and it continues today. But there have been some changes to this model. An excellent example of how the game has changed somewhat is Google Adwords. Google Adwords allows you to have small text ads appear on the side of the Google search page during a search. Using Google Adwords can involve a good deal of strategy on…
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