Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its…

There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.

It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated because all…

There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.

It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages.…

Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse.

The way that the EdgeRank algorithm works combined with…

Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a drink.

Now, think about it more thoroughly. What do you really do when a commercial comes on. The answer for many Americans and people around the world is that they grab their smartphone or tablet and do…