Jim Flint's Blog – June 2020 Archive (5)

Enjoy the Evolution: COVID-19's Change

The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution.

The staff is down. Inventory is tight. Shoppers are buyers. Contactless sales deliveries ARE up. But only…

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Added by Jim Flint on June 26, 2020 at 10:00am — No Comments

10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaigns

Red Zone Foreign Countries--aka Negative them Out
Eliminate Smart Bidding
Move Settings for Display off of Recommended
Turn off App Ads
Use the same Google My Business login that you use for your My Client…

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Added by Jim Flint on June 19, 2020 at 9:51am — No Comments

Staring Contest

You could argue that digital retailing places your customers in the driver's seat. Maybe. Maybe not. No matter the driver, though, neither party wants to get caught in a staring contest. It truly is a bad look. Keeping your eyes on the road up ahead is far more productive for all involved.

At the…

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Added by Jim Flint on June 12, 2020 at 9:54am — No Comments

A Decade of Change

To our friends, colleagues, and professional community:

It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…

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Added by Jim Flint on June 10, 2020 at 10:57am — No Comments

Display Advertising for Car Dealers

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…

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Added by Jim Flint on June 5, 2020 at 9:40am — No Comments