Phone Skills Pay the Bills

How many times have we heard this: “The customer is on the way and it’s a done deal!”

The salesperson washes the car and pulls it up front. He/she throws a Sold Sign on the dashboard and waits, and waits and waits….

The customer never shows.

The Sales Manager calls the customer only to be told the customer went to the wrong dealership and decided to purchase there, or something to that effect. The point here is that it could…