Imagine a ladder. On this ladder there are 5 rungs. These rungs are labeled Prime, Near Prime, Sub Prime, Below Sub Prime and BHPH. These are all the various credit categories your customers fall into. People are moving both up and down this ladder as their circumstances change and their credit improves or weakens. If you have a method in place to sell and finance all 5 categories then you can serve all of these customers. Now, imagine the bottom rung is missing. As things happen in your… Continue