Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building relationships with consumers and becoming a top-of-mind resource, by amping up your social media presence, your dealership can glean plenty of useful data that will come in handy when…

This Week in Social Media

News for the Week of June 27

Twitter Adds Live Button

Twitter recently added a new button for both iOS and Android that will allow users to broadcast on Periscope from Twitter.  Now users can go live simply by tapping a button in Twitter—without switching apps.  When starting a new Tweet, users will see…

Part II: Increase Employee Engagement

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.  Most businesses already know increasing employee engagement is important, because engaged employees are more dedicated, motivated, and committed to helping them succeed in their overall endeavors.  You’ve heard quite a bit about how social selling can boost your profits, but it also plays an…

Part I: Social Selling and Your Bottom Line

There’s serious hype about social selling in every industry, but do you know what it means for your dealership?  Do you know how it can impact your sales, your employee engagement, and ultimately your bottom line?

If not, it’s time to take a look.  There are several ways social selling can dramatically impact your dealership, and in Part I of this 3-part series, you’ll gain insights that will help you…

This Week in Social Media

News for the Week of June 16

Snapchat Content Now More Discoverable

Snapchat is bringing updates to users and making its content more discoverable by revamping its Stories and Discover pages.  The Snapchat Discover page will now feature a grid-style format, much like Pinterest, as well as headline previews which will allow users to…

Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before.  In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace.  While it may not be possible to pinpoint everything that’s transformed shoppers from passive to empowered, it’s clear consumers entering your dealership…

As consumers, we are influenced by everything we hear and see, everywhere we go, and in everything we do. Whether we realize it or not, no purchasing decision is made entirely on our own. Instead, however large or small the influences may appear, we are swayed by people, marketing, and opinions every day.

It might be a recommendation from a friend, an online review, or a Facebook post recommending a great new product that was recently purchased.  ­Whatever form it takes, all of these…

Dealerships today have to edge out more and more competitors in order to win customers. Because of this, they are constantly looking for new and better ways to distinguish themselves and gain an advantage in the marketplace. One way dealerships can increase their curb appeal is by empowering employees and developing strong, engaged workforces. This involves encouraging employees to take control and make decisions, ensuring they feel more confident and involved in dealership…