Philip Zelinger's Blog – June 2014 Archive (2)

Focus on Past and Present Customers and Tomorrow's Customers Will Take Care Of Themselves.

Most dealers recognize the value of their data base of past and present customers.  Many even invest in automated marketing programs that rely on algorithms to target qualified customers and deliver equity alerts for vehicle exchange programs and properly timed service alerts based on factory recommended maintenance to improve customer retention and loyalty after the sale. 

The following potentially missed opportunities to maximize the R.O.I. realized by managing your most valued…

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Added by Philip Zelinger on June 22, 2014 at 8:30pm — No Comments

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