The word “social” in social network can be a bit misleading when building an online brand for your company.  Social networking was born out of the concept of sharing one’s personal life and not professional endeavors.  Today, people as well as companies are using social media to drive personal and professional branding.  Social networking is still a format that is deeply embedded in personal…

To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out.  Here are three focus areas that will help you build your own personal brand: 



Under Promise, Over Deliver.  Many sales people will do less than they promise while chasing a sale.  Their…

Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities.  Often, the first impression made upon a customer is from a sales letter.  Selling is like dating.  Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses romance package?  The only impression you would leave on that date…

Most dads’ have a toolbox.  Some fathers actually use their toolboxes and other toolboxes collect dust.  Some fathers have giant roll around toolboxes and others have small handled boxes.  When you open up a father’s toolbox, the variety of tools varies from father to father.

As salespeople and management, we all have a toolbox so we can “fix” things. Our toolboxes may…

There are forks in the road in everyone’s lives.  The pathway we choose when faced with at fork can sometimes dramatically alter our journey.  I stood at one of those forks when I was invited to participate with The Landmark Forum.  I heard about the cult rumors about this organization, but participated anyways.  I was born, raised and…

Hold your horses!  We might just be in jeopardy of a recovery breaking out!!! 

After two years of struggling and scratching, there is a glimmer of light at the end of the tunnel for the automotive industry as the Seven Horsemen of the Recovery have been spotted in cities and towns across the United States.  Below is a brief description of each of the Seven Horsemen of the Recovery.  Be…

If the world was devoid of you, what would it be like and contrast that with if you were the whole world?  Which do you think would be the better place?

The above question was something that passed through my busy brain one night as I prepared for duty the next day at the office.  It seemed like an interesting way to…

IIt does not happen often, but sometimes I find myself bored.  This week I find myself working remotely with my toes in the sandy.  Without the distractions of the office, I am actually finding myself completing my normal task list with time to be bored.  So how does someone who is usually as busy as a bee handle boredom?  I have learned to embrace this simple and rare luxury as a gift to take a…

As an invited guest to the NAS Pensacola National Naval Aviation Museum, I had the honor of attending the "winging" of a group of young aviators.  Rear Admiral Mark Vance was the guest speaker to address this assembly of recently graduated Navy and Marine aviators with a welcome to the fleet speech.  I found myself feeling like I too was being given a "charge to order on the tip of the spear".  The…

This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies.  Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure.  It was during all this adjusting, forecasting and…