Paul Machin's Blog – June 2013 Archive (1)

Caveat Emptor, this age is past. We now live in the age of Caveat Venditor! Continuing to operate your entire sales process as BAU (Business as Usual) can cost you, your franchise.

The following case is a true case of ignorance and BAU. For years, we have been educating dealers of inherent pitfalls in their current sales processes. So, when I hear stories like this, I take it heavy. Especially because comments like "I've been doing business this way for years." Or recently, "I'm not afraid of..." Are not acceptable, since willful ignorance is not a legal defense. the number one challenge a dealer has is training quality people to meet the demands of today's consumers.…

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Added by Paul Machin on June 13, 2013 at 6:30pm — 2 Comments

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