News about the FIFA World Cup and rock-star soccer players have been making headlines lately. One of the hottest player’s of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you brand your dealership like Ronaldo?

BE 2 PERSONAS

According to Nike, Ronaldo is known as two people: the superstar soccer player…

“I’m just not sold on the whole volunteering thing” - Said no dealership, ever

I hope! In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your schooling days, volunteering looks good on the company resume, it benefits others, and you just feel darn good doing…

Earlier today, a colleague mentioned going to an old-fashion diner and having her order taken on an iPad. As contrary as it seems, it got me thinking that nowadays, technology really has taken the crown – especially in the business world.

Things like the file cabinet, the briefcase, and the folder are a few of the passé ways in which business people stored valuable information. Nowadays it’s all…