This week, Jeff begins a new series on how to find great service advisors, where to find them, and how to make them the best for your dealership! He will show you how to motivate your current advisors, post effective job advertisements, and how to train them for highest retention. Stay tuned for the first few tips of the series! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to…

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of employees in how to properly interact with customers and treat them … well,…

Subprime auto loan volume and market share has continued to decline this year, illustrating that auto lenders may be tightening lending standards. As lenders consider which loans to approve, they should use analytic tools that widen their opportunities and better understand which dealers offer the best potential for their book of business.

According To Most Recent Equifax Data on Subprime Activity:

--871,900 auto loans and leases have been originated YTD to…

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, has new insights into the top fastest growing brands during the month of May. Jumpstart looked at which brands saw the largest increase in shopper interest and searches across its network of publishing sites. See below for trend data.

Top 5 fastest growing brands in May (vs. April):

Porsche: +19%

Fiat: +18%

Maserati: +16%

BMW: +14%

MINI:…

So you have recently faced a road incident that has led to one of your car windows, or windshield chipping, breaking or cracking. Even the smallest of window issue needs to be taken care of immediately, to no cause more serious inconveniences while you are driving. At first glimpse, you might tend to believe that this is something easy to handle, but in reality, you…

Swapalease.com Unveils The Best Family Cars Kids Will Want as Seen In Their Favorite Movies This Summer

Jurassic World, Deadpool 2, and Avengers Infinity War all Premiered Late June, Include Practical Family Vehicles

Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “best family cars kids will want” after several kid-friendly summer movie releases…

Summer is officially here! It's easy to get wrapped up in the nice weather, to have the urge for vacation, or to loosen the reins within your career. This week, Jeff discusses how to make the most out of your summer! Whether it's having meetings outside or incorporating seasonal training, there are many ways to make this summer your best yet! Stay tuned for his best tips and techniques. Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com…

One of the staples for service department is tires, including sales, mounting, balancing and alignments. Tires are a price leader for your dealership and a great way to get customers in, providing you the opportunity for additional service work revenue.

Well, what if your customers no longer need to buy tires from your dealership? What if they could simply go…

Today we are looking at those extra items that cause costly trend issues. There are small items that can really add up in parts cost per repair that you don't even realize are on a repair order. 

Example 1:

In one very well run dealership- I kept running into repairs with 16.00 adhesive…

Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars

Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…

One of the hottest current trends is influencer marketing. Businesses (and dealerships) bring in influencers to attract a crowd. We’ve all seen it, if not done it.

Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have purchased a vehicle from your dealership. These influencers can cost upwards of $187,000 per social media post,…

To stay top-of-mind with your customers, you need to keep in touch. If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize your dealership’s reach and re-engage your inactive customers, consistent…

It’s a sad fact that current recall repair compliance rates are so abysmal. Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall notices, they discard them as junk mail.

For those that do read them, a second problem…

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I mean – dirty, poorly-presented inventory, ugly banners…

Discover The Secrets of the Happiest and Most Prosperous People In The World 

You Don’t Have to Do It Alone???

Summer is officially here! For many of us, that means business is booming, challenges arise, and we can feel easily overwhelmed. This week, Jeff discusses a three-step solution to staying on top during summertime and maximize your time on the drive. The bottom line is that we can't change reality- we can only embrace it! Copyright 2018 Wm Jeff Cowan

Website: automotiveservicetraining.com

Click HERE to…

One of the things I’ve been able to do over the years is accepting the fact I’ll never achieve perfection. However, I constantly look at myself seeking areas for me to improve. Many times I share imperfections with the hope that others might learn from my experience developed over the years. 



I started Fixed Performance…