Before you can hire, you have to recruit and that doesn’t mean just placing an ad in the local paper. Recruiting for a business development center (BDC) is serious business because these individuals will represent your dealership to the community. They will be your voice, your first impression. If you hire the wrong people, you could inadvertently ask prospects to shop elsewhere.



I am assuming you have already hired an outstanding business…

Often, when dealers are contemplating starting a business development center (BDC) in their dealership I am asked, "Who should run the BDC?" The question I should pose to that dealer is: how good do you want your BDC to be? A business development manager (BDM) is directly responsible and accountable for maximizing sales and profitability of the BDC to agreed levels of performance. To achieve top performance, you have to hire top talent.

Before…

I am told that in the early 70's, finance offices were not in every dealership. They were just beginning to pop up here and there. Today, almost every dealership has a finance department that is responsible for their own production separate from the sales department. A similar thing started happening a few years ago with Internet departments. Now many dealerships have Internet departments separate from the traditional sales staff. Today, business…

http://www.NewVisionSales.com

In today's market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest…

Breakthrough with Tony Robbins aired on NBC tonight. You can view it at www.nbc.com if you missed this initial…

With all the obstacles that we have seen in the past 5 years to the current day...it's no wonder there are so many dealerships struggling. We preach process and structure but yet as managers....I see so many that do not follow up, are not consistent, and allow themselves to fail by not being leaders to their consultants and fellow managers...but yet friends that allow them to fail. I look at management and sales consultants today compared to just 7 years ago...I do not see the strong…

Most reps don't make it more then a month. There are many reasons. Some new guys are people who have left a job or retired they always wanted to be a salesman. These guys are used to being respected and liked. They start selling cars and get very little respect from anyone. It is an adjustment to get cursed out by your new and younger boss.

The Salesman is the face of the dealership and the manufacturer. A manufacturer spends millions of dollars on ad campaigns. The dealership…

“Maintain your hours per C/P Repair Order (RO) at a minimum of 2.5” says Don Reed, CEO of DealerPro Training Solutions.

If you are currently at the national average of 1.5, then this might seem a bit of a stretch. It’s always a stretch when it’s as big as an elephant. And we know how to eat an elephant, right…..one bite at a time.

So, let’s break it down into bite sized pieces.

In the pursuit of HPRO the first thing we must have is well trained personnel. This means…