There are two pains you will feel in your life…

The pain of discipline…

Or the pain of regret…

The pain of discipline…requires us…to do all…

Dealers, if you are not satisfied with current business results, this article may be helpful.  

If you are wondering why performance is not meeting expectations, you may be too optimistic.  Harris Interactive conducted a survey and found:

• 80% of business leaders said they provided superior customer experiences

• 8% of customers agreed

Why would 92% of customers say their interactions were not outstanding?…

We have been working with salespeople, managers, service staff, and business development representatives for many years now. All of the people we work with including sales and service managers at dealerships understand the importance of multiple phone numbers.



If you had multiple phone numbers for every customer, could you reach more customers in a day?



Would you sell more cars and set more service appointments?



Then why is it that when you get a customer on the…

The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong! But why are they wrong? I have a few ideas on that, the biggest of which is that they don't know what they're doing. Another reason could be that they think it's too hard and instead of…

They don’t trust you.

We both know it’s largely unfair, but they don’t trust you. 

You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would.  They trust the OEM, but they don’t trust you.

A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.”   By gawd, he’s on to something.…

How do we get our people, the culture, aligned with the strategies so that everyone is committed to the strategy?  How do we unleash the creativity, resourcefulness, talent, and energy of our team to come together? 

Momentum can carry a team through the most challenging times.  If the foundation is void of fundamental leadership skills, the team can decelerate quickly at the first…

True self-worth stems from within

You can't be lifted up by anyone or anything any higher than

you're willing to lift yourself up.

You can't be put down by anyone or anything any lower than…

As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars.  There was some disagreement if this change was permanent, and today we see that it is.

The product manager for Google Local had this to say in an article posted on…

When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time.  I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day.  At DealerOn, we believe that there is a definite benefit to devoting time and effort to…

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.

This is what their Google Places account…

TO LAUGH IS TO RISK APPEARING THE FOOL

TO WEEP IS TO RISK APPEARING SENTIMENTAL…

Remember those old movies about the dark dank rooms that unwanted children were forced to live in.  They were left to fend for themselves, poorly fed, and ignored until they were old enough to go somewhere else on their own.  While some of these movies became musicals, an orpahn's life was not a pretty one.  How about those who have been left by the wayside when their salesperson moves on?  Are they just being ignored until they move on?

Orphan owners may be the most ignored…

How to uncover the real objection in a car deal?

That’s the question isn’t it! You have done the road to the sale; you have taken a look at their old car. Your customer loves the new car and just won’t sign. You have followed them up and the customer isn’t calling you back. Now what should you do?

You take it to the next level, you have the manager speak to them, and you even call them every day for a week, still nothing. What is the next step?

 …

We All of us at www.AutoLibrium.com are on a mission to reduce the cost of digital internet inventory marketing. It was reported to us that one web that is well known made on an average of over 50 million a month in resent past. Fifty million a month. That is unheard in these times.

There is a dealer in north Scottsdale AZ that told us that they…

In a first, a dealership in Michigan partnered up with Groupon to offer Groupon’s first car buying groupon. The deal offered was $500 off the purchase of a vehicle for $199. Keep in mind that Groupon typically takes 50% of the price of the offer (in this case about $100) if the Groupon is successful (ie. meets the minimum purchase requirements). So in the event that the minimum of 10 deals were…

The subject of body language keeps popping up in my life of late.  As a result, I have spent some time dwelling on the connection between body language and the work place.  Personally and professionally, we often hear the words, “Don’t judge a book by its cover.”  This statement has more to do with quick judgments made on physical appearances than body language.  Reading someone’s body language goes…