If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…

Old school advertising agencies made the case that automotive advertising was designed to drive traffic to the dealership.  Get the phone to ring and make an appointment for the customer to visit the dealership to get the information they needed to purchase a vehicle; that was job one! 

The Internet and digital marketing changed that objective slightly as automotive advertising agencies focused on increasing traffic to their auto dealer clients' website so they could convert visitors…

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Wal-Mart that have been found for a lower price…

Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.

It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences, exchange ideas, try things out, and come…

There was a major shakeup late last year with Craigslist when they started charging car dealers $5 per post. Many who had been using the service directly or paying someone else to post on their behalf abandoned the platform due to the added expense. In retrospect, it was a great thing for everyone involved – for Craigslist, for consumers, and even for car dealers who…

It’s unfortunate that so many members of the automotive industry when approached with a genuine request to be of assistance, are prone to wondering  “ What do you want from me?” or “What are you selling?”  I blame the all too common and frequent hidden agendas that often occur in B2B and B2C interactions.

We already understand that a single loyal…

IIHS Top Safety Pick Award for the 2014 Infiniti Q70. 

The 2014 Infiniti Q70 excelled in scoring Good (G); the highest rating for each of the different crash test which include small overlap front, moderate overlap front, side, roof strength and head restraints. The…

6 of the 7 family members of the Stay Family were taken from our community in a horrific and violent tragedy on July 9th, 2014.

Click here in would like to help please http://www.gofundme.com/stay-family-tragedy

Stephen & Katie Stay along with 4 of their 5…

Choose: 2014 Jeep Cherokee or 2014 Ford Escape! 

The Fast Lane Car reviews the four most popular Crossover SUVs (2014 Jeep Cherokee, Ford Escape, Honda CR-V and RAV4). When I think of Jeep, I think of off-road. The 2014 Jeep Cherokee base model doesn't exactly resemble that. Now if you look at the Trailhawk…

The New Generation: The Infiniti Q30 Concept. 

Infiniti has been designing several futuristic cars over the last few years, the Infiniti Q30 Concept is definitely one of my favorites. Sebastian Vettel and Infiniti's goal with the Q30 Concept was to create a blend of three cars; a coupe, a hatchback and a crossover; and well, they succeed…

Offering a Suite of Safety Features, the 2015 Nissan GT-R is Coming Soon!

While the 2015 Nissan GT-R is a sports car and performance is it's focus, ensuring that the GT-R is safe is also a top priority. For 2015, the suspension of the 2015 Nissan GT-R has…

Author of the Art of SEO and one of the most sought-after experts on ‘all things content, search, & social on the web’, Fishkin will provide attendees with critical new tactics for increasing showroom and website traffic; joins keynote line-up that includes digital expert and author Brian Solis and eMarketer’s Lead Digital Auto Analyst, Mike Hudson.

Salt Lake City, UT – July 10, 2014 –…

This post was written by NCM Institute instructor Fred O'Dwyer and was originally posted on the Up to Speed blog. 

Not too long ago as I was listening to someone talk about how fundamental clarity is in fueling growth in a…

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can wait for their vehicles in service. The lounge offers fresh…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…

Keep tuned into my posts as I provide solutions to dramatically increase new vehicle sales to your service customers using your existing DMS and CRM tools with my proven process!

In the meantime, here is some Hump Day motivation honoring the military men and women serving our nation while traveling roads they never anticipated:

The Road I Never Chose

Greetings,   

Every result is process driven. Your team must be doing research on the customer's vehicle before every visit, if not your Advisors will miss something.  

Research is everything. We need to see if the customer is due for a tire rotation, or maybe they declined brake pads at the time of their last visit. If the customer is informed…

Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.

After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.

1. Mercedez-Benz -…