Just what is accountability???

The dictionary defines accountability as……

“The state of being accountable, liable or answerable”

HMMM…….Liable??

Sounds like someone is going to get in trouble……doesn’t it??

How about this definition of Accountability??????...........

 …

Many people choose to stand in; those who do fall in line, conversing between the should’ves and the could’ves. When you stand in, you play it safe attempting to minimize exposure of any liability, risk, or mishap- anything that could make you look foolish. When you stand out, you expose yourself to all of the risks- becoming the sole beneficiary of…

Don’t be afraid of bad reviews.  More and more consumers are going online and posting reviews, and other consumers are reading these reviews and using them in their purchase decision process.  With the growth of social media sites like Facebook, Twitter, Yelp, mylife, Friendster (and the list goes on and on)  these reviews are getting shared with larger and larger audiences. According to a recent study, 70% of online consumers consult ratings or reviews before purchasing, and that same…

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For most auto dealers navigating Facebook can be tricky subject.  For other dealers it's a flat out waste of time.  For you it should be another channel that you embrace to build your reputation and promote your dealership.

What you can't expect is to throw up a Facebook fan page and think people will "like" you because you created a page.  You need something social and enter-active that keeps people engaged and coming back for more.

Facebook is great for images and videos, so…

Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism.  Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans.  With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a real time and…

The biggest mistake salespeople, sales managers and BDC staff make is they forget to thank the customer after they leave the dealership. It always amazes me that when customers take time from their busy life to visit their local dealership, the dealership staff forget to follow up that customer and tank them.

How many times in your life have you been to an open house, a car dealership, an electronics store or another retailer to make a big purchase and that salesperson, manager or…

Have you ever heard this phrase??

In every conversation…someone is buying…and some one is selling…

Let me repeat that…

In every conversation…someone is buying…and some one is selling…

It could be a simple conversation…

The 11th Digital Dealer Conference & Exposition is excited to announce that our keynote speaker will be Erik Qualman, best-selling author of "Socialnomics"!

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…

We have often heard the mantra in sales, “like attracts like,” but few of us take the time to understand how this translates to our career in sales. In order for a customer to buy from you, they must first be able to relate to you. Chameleons thrive in sales because they have the ability to become likeable with their clients. The way they become likeable is by…

DealerElite blogstar Stephanie Young reached out again and asked me to post for the site.  I hope it can help some sales and marketing types out there in the auto world!

Summertime. 

Everyone is out and about with the kids, going on vacation, hitting the pool, and grilling out.  Schedules are booked with parties and other social obligations…and you can’t…

Did you know….

• The average gross profit as a percentage of sales for Dealer Controlled Financing dealers (BHPH, LHPH & RTO) is 37% while it is only 15.2% for franchise dealers.
• The average net profit as a percentage of sales for DCF dealers is 16.5% while it is only 1.50% for franchise dealers.
• Service & Parts (typically the most profitable department in a franchise store) average net…

As a sales manager, I hosted a daily sales meeting like every good sales manager should.  Like all good salespeople do, the sales team would come to the meeting with their list of “should-haves” and “could-haves” if only “blah-blah” was true.  This would often take the wind right out of my sails and tarnish the…

Last week I wrote a post about Google Local Portal in Portland, available on DealerOn’s blog.  If you’ve already read it, you might have seen mention of Google's new service for businesses: Google Offers.  Google Offers appears to be similar to Groupon and other discount offering services -- it allows you, as a small business owner, to get your business "in…

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What’s the most challenging sale? My guess is you probably answered one of the following: Invoice buyers, Internet shoppers, former car-guys, the credit impaired, grinders, slow-breathers, analytical customers or something similar. Actually, I was not referring to the toughest customers to sell. The toughest, most challenging sale is one you must make every day. Sometimes you have to make it multiple times in one day. The sale to which I refer is… selling you.…

How often have you heard a customer say, “I just don’t like the look of it” They are not sure what exactly turns them off from this vehicle despite all the amazing features it has that they want.  People’s taste change in automotive style with the ease of the wind blowing so it can be very difficult for a dealership sometimes to draw people in that may not like the “look” of the vehicle…

Coaching…or should I say…continual coaching… is THE… most important ingredient in running a successful business….

But with so much time…effort…and money being spent on coaching …why isn’t it more effective??

Let’s take a look at coaching as a whole…

It goes without saying…that coaching …as with…

I recently asked Dealer Elite Members what they thought of using Groupon to sell cars- no matter what we all think the idea seems to have fallen flat.  REad the complete article at…