July 2014 Blog Posts (88)

Are you staying in your comfort zone?

Greetings,   

  

The decisions we make today have a complete effect on tomorrow's results. If you are standing in your comfort zone, quit waiting and cross it. Our future depends solely upon on us.

 

If there is no change in your action, you will always achieve the same result. Click the link below to hear how to step out of the lines of your comfort…

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Added by Rob Gehring on July 9, 2014 at 9:30am — No Comments

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers understand that there is no need to be afraid of your data. It is one of the…

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Added by Mike Gorun on July 9, 2014 at 8:04am — No Comments

Fiat's Standard & Upgradeable Warranty Programs

Fiat's Warranty Programs. 

Fiat Owners and those interested in buying a Fiat. Here I will cover the basis of the Standard Warranty Program and the Upgradeable Warranty Programs available to Fiat Owners and Customers.

The Standard Fiat Warranty Program

  • 4-year/50,000…
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Added by Jonathan Morales on July 8, 2014 at 4:00pm — 1 Comment

Have You Paid For Cheap Advertising?

Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…



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Added by Paul Potratz on July 8, 2014 at 12:09pm — No Comments

Using Guerrilla Tactics to Combat Declining Vehicle Sales Gross Profit

Using Guerrilla Tactics to Combat Declining Vehicle Sales Gross Profit

 

By: Alan Ram

Recently I saw a study that said that one of a dealer’s biggest concerns moving forward was declining gross profit per unit sold. As this question is debated at automotive dealerships and 20 groups across the country, we always seem to arrive at the same solution: Sell the value of the vehicle, don’t…

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Added by Alan Ram on July 8, 2014 at 12:00pm — 9 Comments

What's your Val-You?

The reason why most people fail in sales is because they don't create value- not so much as in their product, but more so in themselves. 

In his excellent book, (No More) Mediocre Me, Brigadier General John E. Michel writes, …
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Added by Marsh Buice on July 8, 2014 at 10:44am — 5 Comments

The Future of Natural Gas Fuel with Ford's 2015 Super Duty Lineup

2015 Ford F-550 Super Duty with CNG/LPG Package.

The 2015 Ford Super Duty is available with the CNG and LPG Package which allows the truck to run on Natural Gas or Petroleum Gas. Introduced a few years ago, CNG and LPG for the Ford Lineup has allowed owners to save a good amount of money at the pump…

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Added by Jonathan Morales on July 8, 2014 at 10:30am — No Comments

JUNE USED VEHICLE DEPRECIATION MORE THAN DOUBLES COMPARED WITH MAY LEVELS

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 overall saw larger depreciation in June compared with the previous two months, signaling typical summertime patterns. Average segment prices saw -1.0% depreciation in June compared with May levels of -0.4%. Domestic cars changed -2.0%; import cars changed -1.4%; domestic trucks changed -0.5%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2%…

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Added by Black Book on July 8, 2014 at 10:17am — No Comments

The Recruiting Campaign-Brand Image Correlation

In most markets, those seeking jobs are also those buying your goods and services.   So how should companies engage with these candidate/consumers while navigating changes in shifting age demographics, new recruiting tools and the desire for a…

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Added by Stephanie Young on July 8, 2014 at 10:13am — No Comments

3 Ways to Stay on Top of Your Live Chat Game

Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!

Today I’ll be sharing three ways you can make sure your managed chat team is giving the kind of customer service that knocks your shoppers’ socks off. For the…

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Added by Lisandra Ramos on July 8, 2014 at 9:05am — 1 Comment

Market Activity Despite Slow Holiday Week

Welcome to this week’s edition of Beggs on the Used Car Market, with insights and analysis of the used car market from Ricky Beggs and Black Book. It was an abbreviated week of wholesale activity. The car segments came in at -$45 which is right around the change levels of the previous nine weeks. The lone segment that caught my attention was the Entry level Cars at -$37 or -.52%. The previous week this…

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Added by Black Book on July 7, 2014 at 11:48am — No Comments

What you see is important

What do you see when you look in the mirror?

If you don't see the diamond,…

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Added by Tim Marvel on July 7, 2014 at 11:13am — No Comments

Don’t Tarnished Your Brand with Bad Recruiting

DIY recruiting campaigns can be cumbersome and time consuming, but it can also put a strain on your company image.  There is a growing chasm between company and candidate satisfaction with recruiting…

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Added by Stephanie Young on July 7, 2014 at 10:30am — No Comments

Autosoft offers great OEM integration for Toyota Dealers

WEST MIDDLESEX, PA – April 30, 2014 – Leading dealer management system (DMS) provider Autosoft, Inc., (www.Autosoft-asi.com) announced today that Autosoft FLEX DMS has been approved for integration with Toyota Motor Sales, U.S.A.

“Toyota dealers can now benefit from the affordable, feature-rich Autosoft FLEX DMS that helps them operate their dealerships comprehensively and yet more…

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Added by Mark Begley on July 6, 2014 at 10:47am — No Comments

The Rise of the Sales Scientist by Drew Spink

The rise of the sales scientist is a reality as we see a far more scientific approach to driving sales,especially relating to all aspects of the car sales industry now and moving forward into the future. The automotive industry needs to consider the reality that in the monetary sales arena they have not kept pace, as younger professionals opt for careers that offer far more…

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Added by Drew Spink on July 6, 2014 at 8:51am — No Comments

The Top Ten Traits of Sales Superstars by Drew Spink

I started selling cars at the tender age of 16 and I bought and sold my first car while still studying at school. I can clearly remember and recall the great feeling of making my first profit. As I watched the taillights disappear down the driveway I realized I was on my own journey to a career in sales.

I grew up in the automotive industry and cars and people…

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Added by Drew Spink on July 6, 2014 at 8:46am — No Comments

True Confessions of a Car Salesman by Drew Spink

I love my profession and when I started my sales journey I wanted to make a career out of retailing motor cars as opposed to viewing it as just another job. The road I chose to travel was one that involves the following, discipline, business morals, and a code of conduct coupled with the highest levels of ethical standards. The automotive business is renowned for…

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Added by Drew Spink on July 6, 2014 at 8:43am — No Comments

The Automotve Road Less Travelled by Drew Spink

The Automotive Industry has certainly been through an obstacle course of metal testing challenges in 2014.

The fact that dealerships have seen a decline in footfall and far less visits to the showroom floor has impacted on sales and staff morale.

The reality is the purchasing journey has changed totally. The industry has to start changing and adapting…

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Added by Drew Spink on July 6, 2014 at 8:38am — No Comments

The Automotve Road Less Travelled by Drew Spink

The Automotive Industry has certainly been through an obstacle course of metal testing challenges in 2014.

The fact that dealerships have seen a decline in footfall and far less visits to the showroom floor has impacted on sales and staff morale.

The reality is the purchasing journey has changed totally. The industry has to start changing and adapting…

Continue

Added by Drew Spink on July 6, 2014 at 8:38am — No Comments

The Impact Of Social Media On Automotive Advertising - Yesterday, Today and Tomorrow!

Technology driven solutions are changing the automotive advertising industry even as I write this post. During my 35 plus year career in the auto industry I have observed the shift from newspaper, direct mail, radio and TV to email, text and internet based communications to sell cars and service. Why then are so many auto dealers surprised when I tell them that the next generation of car buyers will rely on social media and consumer generated content vs. today's more dealer centric marketing… Continue

Added by Philip Zelinger on July 3, 2014 at 2:28pm — No Comments

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