For Philadelphia, Louisville, Long Island & Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze

Saint Petersburg, FL July 9, 2018 – LotMonkey, a strategic in-dealership merchandising solution for independents, franchised car dealers, dealer groups and OEMS, today announced expansion into several new markets…

I wear a Fitbit tracking device that monitors how many steps I take during the day. One of the features in the Fitbit is when I’m sitting for a while it buzzes to encourage me to take so many steps to meet my goal for the hour. Wouldn’t it be nice if we had a similar product that monitored what we are accomplishing in our jobs? Words cannot express what…

Some skeptics lament the decline in the use of social media platforms. Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!

Social media is not only growing, it’s becoming more popular than ever. For example, Facebook-owned social media…

Monthly Index Increased +0.3% During June

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for May showing that it increased 0.4% during June registering 113.3 and up…

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets. Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever possible with traditional media.

Even some forms of traditional media have become digital, such as radio,…

This week, Jeff covers how to tackle the objection of "Price". Too high or too low, people expect you to cater the price to their budget, even though it isn't always realistic for both parties. Stay tuned to hear Jeff's top 3 points to overcome this objection! Copyright 2018 Wm Jeff Cowan

Website: TheJeffCowan.com

Click HERE to watch!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Today’s customers visit around 24 touchpoints during their car-buying journey, including your website, and get loaded up with information during this research period.

Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And, while your website may be spot-on and easy to use, with the…

ALL PRODUCTS AND SERVICES ON SALE FOR 24 HOURS ONLY!

Don't miss out on this 24-hour flash sale! Contact us at 800-248-2931 or email info@jcowansprotalk.com to inquire today!…

Lots of people love the thrill of owning a high performance vehicle but they often cost quite a fair amount. Completely apart from the initial cost of acquiring them, you have to consider additional expenses like insurance and maintenance. These factors make acquiring a used sports car the altogether more attractive option.

Of course, buying anything used requires careful…