July 2011 Blog Posts (164)

Nicki Allen with Classic Mazda and Classic CDJ featured in AutoSuccess Magazine | New Attitude

Nicki Allen of Classic Mazda and Classic Chrysler Dodge Jeep of Denton gives new perspective to some traditional ideas in the automotive business.  A focus on new technology defines a new attitude for these Texas dealerships. Click the image above for the full feature.

 

Added by Joseph Little on July 18, 2011 at 11:16am — 1 Comment

How to think like a automotive consumer!

The biggest mistake salespeople, sales managers and BDC staff make is that they let notes in their CRM or on paper convince them not to call customers back. As I always say you need to get the consumer out of you before you make the call. Someone is going to be sold and the question is who. How can you expect to re-motivate customers to visit the dealership if you are not convinced when you call them. The question is are you selling them or are they selling you?…

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Added by Ian nethercott on July 18, 2011 at 9:19am — No Comments

MPi Releases new eBook for Auto Dealers: Earning the Green Light to Customer Upsell Profitability

Las Vegas, NV July 18, 2011 —The ability to add legitimate line items to every repair order is a proven way for auto dealers to boost parts and labor profits – and retain customers, yet many fail miserably at the upsell process. To help auto dealers in this upsell process, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced the release of a new eBook, Earning… Continue

Added by sara callahan on July 18, 2011 at 8:24am — No Comments

15 Minutes A Day

 

Do you remember the ad you answered for your first sales job at a dealership?  What was the minimum education level they wanted?  PhD?  Masters?  Not likely.  Most have listed that you need a high school diploma for consideration.  And, as I recall, no one ever really checked.  If that's the minimum, what if they told you that to be really successful you'd need the equivalent of five college educations? …

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Added by John Fuhrman on July 18, 2011 at 7:34am — 10 Comments

Creative photo manipulation

Have you ever looked back at the photo and realized “Hey it looks like little Jimmy is missing a foot!” Well now that picture can be fixed, with a little Creative Suite magic. Imagine the opportunities for your dealership. Your automotive marketing agency can transform photos. What sells cars? People sell cars and putting a face with the car helps to humanize the experience. 

 

Placing, the General Manager in the ads gives the photo a personality. Now, you can’t have the GM pose in… Continue

Added by Paul Potratz on July 17, 2011 at 9:30am — No Comments

MORAL OF THE PORCUPINE

I never knew porcupines were so cute as babies. 

Have you ever seen a baby porcupine?

 …

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Added by Jack Higginbotham on July 16, 2011 at 12:51pm — No Comments

How important is the latest technology

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”



What sort of equipment does your digital automotive marketing agency use? Do they… Continue

Added by Paul Potratz on July 16, 2011 at 9:30am — No Comments

Tag Your Blogs Posts With Authorship Markup Tags

On Google's quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on Google's Authorship tags.



Larry posted the transcript of the call to Google+ and with all the… Continue

Added by Brian Pasch on July 15, 2011 at 2:44pm — No Comments

Resources to Help Dealers Get the Most Out of Google+

Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included).  Here’s a list of links/sites that we’ve put together.

 …

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Added by Ali Amirrezvani on July 15, 2011 at 12:48pm — No Comments

Larger showrooms do not mean more sales, the opposite is true

This post is attributed to my colleague Tim Rose at AM Magazine in the UK http://www.am-online.com. It poses some very interesting views on the future direction of retail outlets as a result of some major research carried out in the UK regarding solus vs multi-franchise outlets....

 

"Research from a global automotive consultancy is likely to add weight to some carmakers’ demands for solus dealerships when dealers’ current…

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Added by Simon Bowkett on July 15, 2011 at 11:36am — No Comments

A Five Question Dealer Survey

We are always looking to keep on top of what the market wants.  The easiest way to do this is to ask.  But, we want to reward you for your time by entering you into our contest for answering five short questions.
 
If your survey is selected, you will receive one of three possible rewards.  Send it to thedealerresourcegroup@gmail.com.
 
1st - A Gift Certificate for $1,250 good for any…
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Added by John Fuhrman on July 15, 2011 at 10:26am — No Comments

Create Your Own Positive Path

 

Create Your Own Positive Path

 

Your attitude influences your world and everything you do in it.

It defines the energy you send out and, in turn, takes shape and color in your circumstances.

If you…

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Added by Jack Higginbotham on July 15, 2011 at 10:01am — 1 Comment

The one word every Advisor needs to hear...

There is one word every Service Advisor needs to hear.



This word is the key to their future...whether they become a top-notch superstar a middle of the road average Joe or a washout...they need this word.



It defines greatness as well as highlights deficiencies.



The word is...No.



Since our Company trains in Dealerships all over the country, we are exposed to every possible version of Service Advisors imaginable.



From the greenpea who is day… Continue

Added by Leonard Buchholz on July 15, 2011 at 9:30am — 1 Comment

Are YOU a Victim??

Have you ever heard someone say …

 

“it’s not MY job”

 

Or….

 

Finger point at another employee,……..

thus blaming them for the shortfall??

 

 

Or better yet, make up an elaborate story to simply cover their butts??

 

These people suffer from “victimitis”….

 

They feel they are the victims in every situation. They never hold themselves accountable and everyone else is…

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Added by Jim Kristoff on July 15, 2011 at 9:25am — 1 Comment

Facebook Recommendations

Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on.  Expanding on the simple "like" button that seems to be everywhere, Facebook now lets users leave recommendations for business pages.

 …

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Added by Ali Amirrezvani on July 14, 2011 at 12:59pm — No Comments

Recruiting Talent and Processes. Are they Related?

Our recent poll, "What is the number 1 challenge most dealers have with improving profits?" shows that RECRUITING TALENT and PROCESSES are the #1 challenge to improving our profits as dealers. The question now becomes:

 

  • Are RECRUITING TALENT and…
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Added by DealerELITE on July 14, 2011 at 12:00pm — 14 Comments

Sales Staff Recruiters: Don't Spoil the Apple Barrel

“What is the number one challenge most dealers have with improving profits?”  1) Employee Turnover, 2) Capital, 3) Inventory, 4) Process, and 5) Recruiting Talent.  Of those polled, 30% answered “Recruiting Talent”.

It is not rocket surgery (it is easier to build a rocket than trouble shoot and repair one) as to how talent affects the dealership’s bottom line.  What puzzles me is why…

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Added by Stephanie Young on July 14, 2011 at 11:00am — 8 Comments

What is Leadership?



The topic of leadership has been and continues to be one of the most vital topics in human history.

 

Every organization, or collection of people, from large to small, requires skilled leadership. Every group, every family, every city, every association and every nation – fulfills its purposes and potential based on that leadership.

 

 

So…..What is Leadership???

 

I think it is…

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Added by Jim Kristoff on July 14, 2011 at 9:14am — 3 Comments

dE Exclusive interview with IntellaCar

1. How long have you been a Dealer Elite member?

We joined Dealer Elite from the inception of IntellaCar to help us stay on top of emerging trends during our development process. We wanted to be a part of the Dealer Elite platform that integrates best in class for a variety of different processes.



2. What do you like best about Dealer Elite?

Dealer Elite members are among the most cutting edge, innovative and engaged dealers, who are…

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Added by DealerELITE on July 13, 2011 at 4:46pm — 2 Comments

Penske Closes the Gap with AutoNation

The Penske Automotive Group is catching up to AutoNation in the total revenue department. A few years ago, AutoNation was generating about $20 billion in annual revenue, while Penske was at about $8 billion.

 

Penske has narrowed the gap considerably generating $10.6 billion last year to AutoNation's $12.4 billion ($12.5 if you round up). And now Penske has added about $257 million worth of revenue with today's acquisition of Crevier BMW in Santa Ana, CA. Crevier is the fifth…

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Added by Cliff Banks on July 13, 2011 at 4:28pm — 3 Comments

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