The Automotive Industry has been posting and engaging on Facebook on the wrong days at the wrong time. According to Buddy Media, the automotive industry should be posting on Facebook on Sundays stating, “Engagement rates spike significantly for Posts made on Sunday, but the automotive industry is slow to capitalize on this trend, with less than 8% of all posts being made on this day.”

Don’t get discouraged dealers! I’m here to tell you how…

Update:  July 19th - The partner that CarWoo! has selected is NOT Yahoo Autos rather they have selected AOL Autos.  Read the full story:  AOL and CarWoo! Partnership 

On July 5th, Jason Stein Editor at Automotive News broke…

http://www.applehonda.net

Congratulations to Eric Nichols, Internet Sales Manager in Riverhead Long Island! 

Eric is Delivering 52+ units per month in a 2.5…

Do You Want More Leads From Your Website? from Potratz on Vimeo.

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure…

The 2012 AutoConnections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP). AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive Professionals.



The conference will start on September 5, 2012 at …

I visited a couple of restaurants in the last week and was not particularly happy with the service.  These are places I have been to before.  I had a particularly difficult time getting a server’s attention in both of these visits. Off and on in the past I had good service and/or good food but was not as impressed as I had been before. It made me less likely to eat there again.

Ask yourselves, how do companies produce customer loyalty if there is not a consistent basis on…

In the automotive sales industry, we sometimes get so wrapped up with adjusting/tweaking our own approach to the sales process (internal critiques) that we often forget to look at how our customers are approaching us with each potential sale.

The cliché, “…it takes two to tango...” comes to mind.

What kind of research or tips do they look for before coming to the car lot?…

Good morning Dealer Elite Members,

As i visit retailers of all stripes I find an interesting problem happens again and again. Simply put it prevents the sales, service and part department from creating happy customers and generating more sales service and parts sales as well.

Here are the details:

One: No customer really cares about why a request is not possible.…

It can be a challenge to keeping track of every visit, contract in transit, trade appraisal and every follow up call due. While technology improves our ability to manage these processes, nothing takes the place of a well structured save-a-deal meeting.

Here is…

In our business we hear the word no from our clients, managers and pretty much everyone that we come in contact every day. In life most of us growing up heard no for our parents, grandparents and teachers.  Our brains are more conditioned to the word no more than the word yes.  The mistake that most of us make is we get discouraged and overwhelmed by the word no and we either quite trying or just plain give up when no is spouted off in our direction. Have you ever heard the quote “God will…

AutoCon 2012 Announces TrueCar Sponsored Full Ride Scholarship Program

Automotive Media Partners, LLC and First Class Educators are proud to announce the creation of a scholarship program sponsored by TrueCar of Santa Monica, California. TrueCar’s pioneering sponsorship of this program provides the…

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM.  One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.…

If you’ve seen AMC’s Breaking Bad, you already know about the radical transformation of Walter White, a chemistry teacher who turned into a drug kingpin when he found out about his terminal cancer. You already know about last season’s epic chess match between Walt and Gus Fring, a respected restauranteur who used his business savvy to front an extremely successful methamphetamine…

Solving the Eternal Sales and Marketing Riddle

For over 30 years I have worked more than 40 hours a week on creating, managing and measuring various strategies and tactics designed to optimize the results from sales and marketing investments in planning, people, tools, technologies, procedures and…

I was just recently out shopping at a big box retailer looking to get my wife a new tablet. When I asked the clerk the question, can you tell me the main difference between the two different tablets that I was considering?  The clerks answer was this one is made by Apple and is $200 more so I wouldn’t buy that one.

As silly as it sounds I have been in dealerships and heard very similar conversations between sales consultants and clients. Frankly, as a manager you must get tired of…

Clearly there is a huge gap between what "we" (old school) managers and Leaders consider useful and proper communication, motivation and Leadership techniques and what the "new" generation responds to.

There is a choice to be made.

A. Keep doing what you've been doing and keep getting the same results while expecting a different outcome.

B. Do something…

Hello Dealer Elite Members,

As always, I have been spending a great deal of time at automotive dealerships. What I have determined is that customers are still visiting dealerships but the closing ratio is declining every day. I will give you an example of why, and just so you know it's not only car dealerships that have this problem.

Here is an example from a GM dealership I was at last week

I had taken a phone call as part of the BDC…

Something has to give. Change is mandatory in our industry, reinvention a must! Every day I see what people are posting about dealerships all over the web. Let's face it, as a whole people hate us. Strong words I know but just look at how our customers are treated. It's not that they are being treated bad in most cases, but…

One of my long-term connections is looking for a dealership to purchase.  Location isn't important.  What is needed is a dealer with a PP of about 450 - 600 new units per year and an equal used car potential.

Cash ready and everything in place for a smooth transition.  Email me at dealerresourcegroup@gmail .com and I will pass the info along.

Confidentiality is assured.