July 2014 Blog Posts (88)

Released: The 2015 Mustang Informational Guide

Local Mustang Forum Reveals the 2015 Ford Mustang Packaging Guide. 

For Ford enthusiasts myself, getting a peak at the Mustang Packaging Guide for 2015 before the crowds is always great! Originally released on several online Mustang Forums like …

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Added by Jonathan Morales on July 3, 2014 at 1:26pm — No Comments

Combat is a Leadership Laboratory

US Flag

Combat is a leadership laboratory. That laboratory is a proving ground for veterans like Leif Babin, who shared his insights on leadership and teamwork at last Fall’s Driving Sales Executive Summit. A former Navy SEAL and co-founder of management consulting firm, Echelon Front, LLC, Babin gave an inspiring keynote address where he translated his experiences as a SEAL and SEAL Officer…

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Added by Garry House on July 3, 2014 at 10:30am — No Comments

Still advertising like it's 1944?

1944: "Dumb Bombs" and the Saturation Method.

According to Wikipedia, in WWII, it took 108, B-17 bombers, and 648 bombs (retro named "dumb bombs") to guarantee a 96% chance of getting just two hits inside a 400 by 500 ft area. That's a huge area and still only 2 hits…

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Added by Chuck Scalies on July 2, 2014 at 2:55pm — No Comments

Will You Be Watching Fireworks or Making Your Own This 4th of July?

Happy Fourth of July!

I love the 4th of July and everything it stands for. It is the pinnacle of summer. It’s family, it's friends, and it's fun.

From the celebration of the very first one, our forefathers new the 4th of July would be a date that would be celebrated indefinitely. As a matter of fact, John Adams, in a letter to his wife Abigail, said this about the 4th of July, once the declaration of independence was signed and passed by the continental congress. "I am…

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Added by Jeff Cowan on July 2, 2014 at 2:30pm — No Comments

All-New 2014 Mazda3 Sedan & 5-Door Hatchback Models

Video Review of the 2014 Mazda3 Models by Ramsey Mazda.

The team at Ramsey Mazda reviews the 2014 Mazda3 5-Door Hatchback and Mazda3 Sedan model and all of their new innovative technology and safety features. The SkyActiv technology featured in the 2014 Mazda CX-5 has been introduced into the Mazda3 lineup with two very…

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Added by Jonathan Morales on July 1, 2014 at 4:00pm — No Comments

Toyota's Focus On 24-Month Lease Terms

The 36-month lease has long been the norm in auto leasing circles, but Toyota and Chrysler are beefing up their 24-month lease offerings. According to a report in Automotive News:

     "Toyota is seeing a strong shift into two-year leases this year, a trend that promises quicker customer turnarounds   and fuller used-car inventories down the road. At Toyota…

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Added by John Sternal on July 1, 2014 at 1:09pm — 3 Comments

Wrong Way And Right Way To Do Video Testimonial

Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…

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Added by Paul Potratz on July 1, 2014 at 10:07am — 1 Comment

Cleanse and Append: The Keys to Marketing to Your Customer Database

Accuracy.

There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything else available to your dealership.

Of course, it's…

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Added by Jon Lamb on July 1, 2014 at 5:57am — No Comments

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