July 2011 Blog Posts (164)

Great article on Google +1

http://howto.wired.com/wiki/Get_Started_On_Google%2B?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29&utm_content=My+Yahoo

Added by Sean Wolfington on July 1, 2011 at 10:02am — No Comments

There Might Be An "App for That"

Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and your automotive digital advertising campaign?

Currently Kelley Blue Book and cars.com both offer apps for the iPhone and Android. These apps allow car buyers to research… Continue

Added by Paul Potratz on July 1, 2011 at 9:50am — No Comments

Energizing the Deal.

I find that to many Sales People start off on the wrong foot. It starts with the meet and greet.

I see a widespeard approach with lack-luster entiuasm, energy, excitment, professionalism. It seems the

Sales-Person has already looked at the trade, made a determination that the Guest is buried alive in it,

and that God, the Pope and Jesus cannot get them out of it.

The Salesman has looked at the Customers clothes and has already made…

Continue

Added by Scott Charles Collins on July 1, 2011 at 8:00am — No Comments

Why is customer retention important?

Customer retention…. It’s the single most important item…. that any Dealership can concentrate on….

Let me start with an NADA statistic

NADA did a survey…. And it showed that customers that service their vehicle… at the dealership…. are 17 times more likely to purchase another vehicle from you.

17 TIMES more likely!!!

Not twice as likely….

Not 5 times more likely….

Not even 10 times more likely…

Seven…teen times… Continue

Added by Jim Kristoff on July 1, 2011 at 7:59am — 3 Comments

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