After training hundreds of salespeople every year, I find it funny how many different personalities sell cars for a living.
Unfortunately there are also a few that just don’t have a personality at all!
So which type of Salesperson do you want to be, and what lessons can be learnt from all 3?
I use the analogy I heard recently from a good friend who asks, “what type of light do you want to be when you go camping…"
1.…
Added by Dave Benson on July 17, 2015 at 2:22am — No Comments
Yesterday people received my latest Sales Tip that was completely blank!
While my pride would blame "the internet” or “blame “someone else” the honest truth is I setup a twice weekly sales tip, but didn’t get around to writing it before it was sent automatically!
I believe if you want to win in sales longterm, and build lasting relationships with “guests”, you must take full responsibility for your…
Added by Dave Benson on July 14, 2015 at 9:24am — No Comments
Added by Dave Benson on July 10, 2015 at 5:54am — No Comments
Some dealerships call them customers, some call them clients, others call them guests…
I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.
Physiologically though, what you refer to your VIP as can have a lot to do with how you treat them.
So what’s the difference?
Customer
A…
Added by Dave Benson on July 3, 2015 at 7:33am — No Comments
What’s the most important number you need to know in sales?
I’m a big fan of AFL football and more specifically the Essendon Bombers! I love it that much that during and after the games, I love to look right through the team stats and drill down into each player to see how they have gone in…
Added by Dave Benson on July 2, 2015 at 1:19am — No Comments
This video I did over the weekend shows the importance of demonstrating and showing our clients the WOW factors of our vehicles instead of just telling them!
I'm sure you can get some inspiration and pointers from it!
Great…
ContinueAdded by Dave Benson on July 1, 2015 at 12:42am — No Comments
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