In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

So, how do you get the attention of today’s message-fatigued…

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much further. Salespeople would find strategic places to…