The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

According to Social Media Today,…