There is no arguing that the amount of distractions while driving have definitely increased: Ipods, Kids, Coffee Mugs, GPS, Ipad, Radio, Iphone, Texting. As a result, more and more people are hesitant about advertising on a billboard because they feel that since people are already so distracted while driving, people will not pay attention to a billboard. However, these people are wrong. In a recent study carried out by Product Acceptance…
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