Isn't that the million dollar question? Trust me I was on the Dealer side of this conversation for 15 years. With my work schedule getting time off the last thing I wanted to do was look for things. I wanted the only time I had to be with my family. I hated the phone calls at the Dealership too. But they were necessary. If the conversation was engaging, the person was likeable and the product sound, I would give the right person a chance. Standing on the other side of the aisle now I…

With any marketing campaign it is of utter importance to hit your customers where they are. Whether that be Social Media, Digital Media or Traditional Media. To brand your message you have to develop a trust in what you are marketing by making it familiar to your customer because they have seen the message enough to trust it purely from being seen. If you are marketing to them all around their digital footprint using Google and Facebooks Algorithms you…