Brian Pasch's Blog – July 2011 Archive (9)

Introducing Google Adwords Express

This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes. In July 2011 we were introduced to:

Google+
Google Circles
Google +1…

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Added by Brian Pasch on July 26, 2011 at 11:00pm — 1 Comment

Make Your Marketing and Advertising Strategy Responsive to Market Changes

The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.

I've been flooded this week with calls and emails asking for guidance on how to adjust…

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Added by Brian Pasch on July 24, 2011 at 3:42pm — No Comments

Changes To Google Places Reviews Here To Stay According to Avni Shah

As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars. There was some disagreement if this change was permanent, and today we see that it is.

The product manager for Google Local had this to say in an article posted on…

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Added by Brian Pasch on July 22, 2011 at 10:14am — No Comments

Holy Crap - Google Kicks Out 3rd Party Reviews in Star Counts

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their star counts but not today.

This is what their Google Places account…

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Added by Brian Pasch on July 21, 2011 at 3:00pm — 6 Comments

Tag Your Blogs Posts With Authorship Markup Tags

On Google's quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on Google's Authorship tags.

Larry posted the transcript of the call to Google+ and with all the… Continue

Added by Brian Pasch on July 15, 2011 at 2:44pm — No Comments

Do Not Ignore Google+ - Get Started Today

Jump In - I'll Send You An Invite!

I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started.

You…

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Added by Brian Pasch on July 11, 2011 at 7:47am — 2 Comments

Paglia Kruse Rucker Pasch To Speak At California Automotive Conference

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.

Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

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Added by Brian Pasch on July 9, 2011 at 2:30pm — No Comments

RIP: Google Blogger and Picasa

Do you have a blog on Google Blogger platform, also known as Blogspot? Are you using Google Picasa to store photos? Well, say goodbye to those products.

Panic sets in....wait.....wait....wait....

Now rest easy because these popular product by Google will be renamed in the coming months to Google Blogs and…

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Added by Brian Pasch on July 5, 2011 at 4:41pm — No Comments

When Was Your Marketing Playbook Last Updated?

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve…