Arvid Linde's Blog – July 2013 Archive (2)

Selling More Cars with Extended Warranty

The customers coming to our dealerships are more and more educated. They've read all the possible consumer reports online. That's why they're often wary about certain aspects of the car buying process. Auto warranties is probably one of the most controversial topics since many warranty providers have been caught into various scam allegations.

The biggest dilemma for a dealer is whether to sell the cars "As is," with implied warranty or with a third-party auto warranty.

From a…

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Added by Arvid Linde on July 31, 2013 at 7:02am — No Comments

Cars are being Sold via Facebook

Ok, I must start with an apology for a slightly misleading title. Even the most popular car dealerships will struggle to tell you how many clients they'd found on social media. One thing is for sure, though – car manufacturers and dealerships are increasing activity on Facebook, Twitter and other social media channels and there must be a good reason for them to do so. With more than a billion people using social media actively, the likelihood of you encountering a potential buyer on one of…

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Added by Arvid Linde on July 17, 2013 at 4:14am — No Comments

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