How to leave Messages that generate business for your dealership?

We have found that most dealerships get one phone number when speaking to customers. In addition to this fact they usually have only the home number. Due to this fact our BDC’s need to make a large volume of calls in order to speak to a small volume of customers.

What this means is we need to leave a large volume of messages for customers. Due to this fact we have also developed a number of tactics to improve…

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Mike overy of the BDC experts will show your sales, service and BDC team how to reach more customers. After over 20 years teaching dealers we have found that contact ratios are as follow.

100 Calls 20-30 contacts and 4-8 appointments with one contact number.

These numbers are of course based on a trained BDC staff member calling sales, service or internet customers.

We are asked by customers, clients, owners and sales and…

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We have been working with salespeople, managers, service staff, and business development representatives for many years now. All of the people we work with including sales and service managers at dealerships understand the importance of multiple phone numbers.



If you had multiple phone numbers for every customer, could you reach more customers in a day?



Would you sell more cars and set more service appointments?



Then why is it that when you get a customer on the…

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How to uncover the real objection in a car deal?

That’s the question isn’t it! You have done the road to the sale; you have taken a look at their old car. Your customer loves the new car and just won’t sign. You have followed them up and the customer isn’t calling you back. Now what should you do?

You take it to the next level, you have the manager speak to them, and you even call them every day for a week, still nothing. What is the next step?

 …

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The biggest mistake salespeople, sales managers and BDC staff make is they forget to thank the customer after they leave the dealership. It always amazes me that when customers take time from their busy life to visit their local dealership, the dealership staff forget to follow up that customer and tank them.

How many times in your life have you been to an open house, a car dealership, an electronics store or another retailer to make a big purchase and that salesperson, manager or…

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The biggest mistake salespeople, sales managers and BDC staff make is that they let notes in their CRM or on paper convince them not to call customers back. As I always say you need to get the consumer out of you before you make the call. Someone is going to be sold and the question is who. How can you expect to re-motivate customers to visit the dealership if you are not convinced when you call them. The question is are you selling them or are they selling you?…

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The customer has been in your dealership; as usual your team could not for whatever reason sell them a vehicle. In 80% of cases this is the reality right?

The next step for most Salespeople, Sales Manager and BDC representatives is to offer the customer a better deal, a better trade in value etc. The problem with this game plan is in most cases it's not enough to motivate the customer to come back to the store. In addition if it is you and I both know the discount is a starting point…

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When I first started working in the industry over 25 years ago now, I always asked this question. We know that customers "Hate Buying Cars" for the most part. We also know that like visiting a dentist, lawyer, or doctors office they would not be in a store unless they were servicing their car or needed a new or used vehicle.

So the question is why is it that customers who visit the showroom don't buy cars?…

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How can car dealerships all over the world get more appointments that show up at your automotive dealership? In order to determine the answer to this fantastic question, we need to look at the problem first.

The problem is: salespeople, managers, service writers, even BDC representatives are not giving customers a reason to return the dealership. They may be calling the customer back, but best intentions rarely get you to the finish line.

 

The question is what are they…

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Businesses, public figures, and even every day people have made some of these classic blunders more often than you may think. Here are a few of the classic ones to avoid.



Don’t pick fights on Social Media.



Starting a fight on any Social Media sight and not resolving that dispute, complaint or just to put it bluntly pissing people off. This is never a good idea online, and as some politicians have learned recently never a good idea at all.



Selling all the… Continue

Proactive Dealer Solutions works with large and small dealership groups all over the world. We get asked all the time when we work with BDC Manager and Internet Managers what we recommend for dealerships.

Social Media is the biggest opportunity, or challenge facing your business today.

The first step is to get a sense, what we like to call a Social Media Health check or benchmark for your dealership.

There is no point in putting together a Social…

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