Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with thousands or millions of people rooting for them, can…

Location-based social media opportunities are everywhere these days, and they’re soaring in popularity. For anyone not familiar, location-based applications allow users to find and “check in” at various spots and share that information with those in their network. There are standalone options like Foursquare, which dominates the field, and other platforms are trying to get into the game all the time. Another alternative is location features…

You’ve read article after article about the wonders of an online presence and what it can do for your dealership.

While that’s undeniably true, there are liabilities that come with the territory, as well. Your brand’s online identity is a crucial element among your company’s marketing assets. It works night and day reaching audiences with information…

Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print, television, web banner and direct web ads in addition to a…