Just saw this article on Business Exchange about Nissan's "Most Innovative Year Ever." The company is really delving into social media to help promote five new vehicle launches. The article makes a good point: it's not so much the social platform that's important (Twitter & Facebook are in their heyday now but may be replaced or become less popular as time goes on), but rather the use of social media in general that's important. Now that fans and clients are accustomed to interacting…
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