Don’t be afraid of bad reviews.  More and more consumers are going online and posting reviews, and other consumers are reading these reviews and using them in their purchase decision process.  With the growth of social media sites like Facebook, Twitter, Yelp, mylife, Friendster (and the list goes on and on)  these reviews are getting shared with larger and larger audiences. According to a recent study, 70% of online consumers consult ratings or reviews before purchasing, and that same…