More and more auto dealers see the value of an effective live chat strategy for their website, and choosing the right software is critical to help ensure a strong return on investment (ROI). Successfully managing live chat in-house…

Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch...

It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity.…

A recent study that was conducted by interviewing employees from several industries found that only 15% of those employees felt empowered by their boss to make a necessary decision. To maximize performance, all businesses need clearly defined expectations, processes and job descriptions that include allowable limits to decision making.

In the traditional, heavy, control-oriented selling and managing philosophy that the automotive industry has been used to, employees tend to be used as…

It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites.  In fact, according to JD Power, 55 percent of all car buyers in 2012 did all of…

Mark Tewart was interviewed on CBT News about recruiting and hiring. To see the interview go to www.cbtnews.com

Thanks and Good Selling,

Free webinar on Thursday, September 12 at 2 p.m. EDT is designed to prevent wasteful spending on ineffective outdated service marketing and offers new tactics that can dramatically increase service revenue, call and service appointment success, and customer retention

Daytona Beach, FL– August 29, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the seventh…

Being different will get you more service business, according to a recent study published by Google. In a study titled “The Road to Winning Drivers: What Drivers Want In the Automotive Aftermarket Service,” Google shared some interesting insights into how service…

Women make up over half of the population and workforce and they influence the large majority of purchasing decisions. So why aren’t women obtaining those same levels of success as men in the business world? Is a good-old boy network stifling women? Do women lack the skills, abilities or experience to reach higher levels of success in greater numbers? Women have the ability to reach the same percentages of business success as men, if they follow four politically incorrect lessons of…

SEO is destroying the car business. 

Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherently, SEO should be a good thing...nay...a great thing. A core marketing…

E Lead CRM and my store are going to cut ties, so I want to know who you guys recommend.....Stan Sher....I'm really looking for you to go outside the box of Vinsolutions on this one......Let me know

Romel Quintanilla 

What would make the AutoConnections Conference and Exposition experience better? How about a Cirque du Soleil show? We're giving away 2 pairs of tickets to 2 lucky winners for a show during their stay at the conference. For those of you already attending the conference or thinking about registering, this would be a perfect way to spend one of…

Digital Automotive Veteran Joins Consumer Auto Finance Innovator

Mission Viejo, CA–August 28, 2013–DealerCentric, the pioneer and leader in interactive online auto credit applications, today announced that digital automotive veteran Roger Hilterbrandt has been appointed Executive Vice President of Sales and Strategy. Hilterbrandt joins DealerCentric as the company prepares to launch a next generation eLending solution to the…

About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS over pricing for retransmission fees. Both sides, of course, point fingers at the other with CBS saying that Time Warner…

Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more!

Steven Arsenault CEO and key innovator at One Big Broadcast explains how he conceptualized the idea for One Big Broadcast’s (New Release) “OBB Autos Showroom NXT”.

We were having lunch with Key West Ford's operations manager and web manager and were discussing how great the SEO engine…

As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the highest-paid player in the NFL, decided to celebrate by…

For the last 5 years, Google has been my most frequently visited website. It's been my homepage for as long as I can remember. Most times, without even thinking, I begin typing 'www.google.com' into my browser even if I'm not headed in that direction at all. In part, Google is an extension of my being. 

I can be dramatic, at…

 Only 1 Hour Left to Register for Jeff Cowan's Webinar!

"How Service Advisors KILL Customer Retention"…

“Cars” and “dealership” are probably not the best keywords for you.  When it comes to getting the most out of search engine optimization, a key aspect in the process is to carefully analyze and think through what keywords you should be using.  One of the first points to ponder is whether or not the keywords that you are selecting or currently using are too broad.  This is a very common mistake for all kind of companies and businesses, as they opt for very broad…

ALBANY, N.Y. – August 26^th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Dealer-FX’s automotive retail marketing and software solutions. Auto dealerships using AMPS dealership management system (DMS) and Dealer-FX’s service customer retention solutions will now benefit from real-time data exchange between the two…