A great article in CBT News cites that almost half of customers who state they are loyal to the selling dealer go elsewhere to service their vehicle. Only one-third of all vehicle services are performed at automotive dealerships. And we know brand loyalty and…

Technology is transforming and revolutionizing everything around us, from the way we interact to the way we perform our daily activities. All industries have been deeply impacted by technological innovation and the automotive market is a great example of that. But is technology alone the driving force of progress in the automotive landscape or are there other factors in the equation? 

The truth is that the greatest…

The latest and greatest digital shift since COVID-19 hit has reshaped the retail landscape faster than could have been imagined. It has brought new opportunities and challenges alike. Major retailers are closing physical storefronts and investing heavily in digital platforms with very…

All dealers are suffering from the lack of used vehicle inventory. Consumers are being forced to gravitate to used vehicles for multiple reasons – They are less expensive plus the manufacturers aren’t pumping out nearly as many new vehicles as they are normally depleting available selection. To add insult to injury, even if the manufacturers WERE continuing…

Throughout history, humans have designed and created technology to make their lives easier. From the invention of the wheel itself to the eventual creation of the automobile, to today’s computer-integrated vehicles, we are more dependent on technology to improve our experiences than ever before.

But with that technology comes challenges. Most…

We’re back with another video in our series, Quality of Life!

Bringing you up to speed, we’ve been hearing all about the ever-evolving process of the relationship business. And this week,…

Automation has become a key element of digital transformation.  This shift could replace nearly 70% of manual, repetitive tasks, according to a Brookings Institute Report. Automation, in fact, has been slowly transforming the…

FOR IMMEDIATE RELEASE

Contact: Dane Saville

Reunion Marketing

dane@reunionmarketing.com

919-413-1975

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List …

Are you searching for a new career opportunity, or do you know someone who is? One of the most challenging aspects of searching for a job is making yourself stand out in a crowd. When you apply for a job online, your resume could be one of hundreds for the same position. There’s no way to know whether the person screening all these resumes will forward your…

Lease Approval Ratings Decline While Lease Applications Continue to Increase

CINCINNATI, OHIO (August 12, 2020) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit…

Customer experience can make or break a dealership. It is a term often used when making marketing strategy plans, but is it front of mind for every dealership employee; especially those who communicate with customers directly? If your sales and BDC staff are relying on old school phone and internet techniques, it’s not. The language salespeople use with…

From sales to finance, and IT to marketing, workflow automation can liberate almost any departments from the burden of tedious manual processes. A workflow automation process begins with a clear objective and ends at process evaluation. I have already discussed the handful of ways in which dealers are already using automation so let’s take a look at how…

Data Reveals Importance of Accuracy and Efficiency in Lending Processes

BURNABY, BC (August 10, 2020) - Inovatec Systems…

Detroit, MI– August 10, 2020 - Marcom Technologies Inc., the only phone training company to listen to, critique and score every incoming sales and service opportunity call in automotive, is excited to announce their newest telephony solution, Total Call Results, powered by InteractiveTel.

By combining Marcom’s award-winning training and process with InteractiveTel’s real time business intelligence, Marcom Total Call Results users will have access to the only solution…

Agreement between leading vehicle certification company and leading audio entertainment company adds additional value and incentive to customers of independent and franchised dealers who offer SureSale vehicles

Los Angeles, CA – August 10, 2020 – SureSale, the award-winning, gold standard for quality used vehicles, today announced that it has teamed up with SiriusXM to offer a complimentary 3-month subscription* to SiriusXM’s top-tier All Access…

Welcome back to our video series, Quality of Life!

Last week, we began to dive head first into Ali Reda’s sales process. We asked the question, “How does he do it?,” and you better believe there’s…

Kevin Systrom, one of the co-founders of Instagram attributes the creation of the powerhouse Photo Application and social network to a particular yet simple life event. He had chosen to study in Italy his Junior year of college, and a professor had replaced the state-of-the-art modern camera he had around his neck with the iconic but ultra-simple Holga…

Happy customers, happy sales teams, happy dealers

I will keep this brief, (I hear ya sayin …”YEAH RIGHT!”) in fact I will likely struggle to get in 3 or 4 paragraphs…the idea is super simple, but could be very impactful for most dealers.

As you know, margins continue to shrink in new car sales, and we…