Lone Star Chevrolet has teamed up with Ron Craft Chevrolet to honor one of the nations greatest fallen heroes. The 9/11 heroes run no only symbolizes our countries resiliency, but also recognizes Travis Manion. Travis Manion was a man who gave everything for his country. The race will be   The race will be Sunday September 11th at…

If you've never heard of Erik Qualman, Keynote speaker for the 11th Digital Dealer Conference & Exposition, check out this video. 

Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…

Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, recently released: An Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads and Closing more…

Networking and prospecting. It’s something that is a lost art in the Automobile business today.

Back in the 1980’s, when I began my career in the automobile business, I used a “tickler file”. A “tickler file” was a series of 5X7 index cards that I used to keep track of my customers. I separated them using three different files. One file was sorted…

What is Google+?

Google+ is the latest social networking service that lets users create a personalized online profile to interact with the people in their lives. The idea is to build upon what’s already available from social networking services like Facebook and…

One of the difficult parts of maintaining a successful social media marketing campaign is attracting the "right" people and getting your customers and prospects to interact with your dealership online.  While this won't solve all of these problems, being able to find your dealership contacts in social media accounts is a start.

There is a pretty simple way to find your dealership contacts in social media sites like Twitter that I found while reading…

(via @shatterboxx media)

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I would like to invite members of this community who are going to Las Vegas for the fall conferences to add the AWA Ceremony to your agenda.  The Automotive Website Awards recognize the best technology, products, and services offered to car dealers.

The ceremony and cocktail reception is conveniently scheduled on Friday Night, October 7th at 6:00 pm…

Dreams are often the seeds in which goals are grown from, but it takes acting on a dream to achieve a goal.  Sometimes big goals can be as overwhelming as a football field to a five year old.  Like that scared five year old, we can let a daunting task get in the way of our success because of a fear of failure. When engaging in…

To be able to hold yourself and your team accountable for any situation….you first have to get everyone… TO SEE THE VISION…..

What is the vision??

It is what the ULTIMATE outcome of any project or goal….looks like…

You have to be able to put everyone’s egos aside….including your own….. and see what has been successful…

We’ve all had some great ideas about our businesses. We read articles, we study treads and stay up to date on the latest trade information, but sometimes we seem to be treading water. We all know what we think a great business is, the question is how do we get our business to be that one? We have a great customer experience and wonder; “How to I translate that to my place?” 

I’ll give you the first…

Following in the footsteps of three generations of outstanding educators, I took on the career of a high school teacher in my early twenties.  Being the new kid on the block, I was given two classes out of five that were "at risk" students.  High school students don't usually relish in the idea of math class and most "at risk" kids seem to see math as a total…