The phrase "quality content" has become somewhat of a joke within the SEO and digital marketing community. It's used so often when giving SEO advice--typically without further detail or actionable instructions--that there's no way for a non-SEO to truly grasp the meaning behind it.

But…

The phrase "quality content" has become somewhat of a joke within the SEO and digital marketing community. It's used so often when giving SEO advice--typically without further detail or actionable instructions--that there's no way for a non-SEO to truly grasp the meaning behind it.

But…

MIAMI -- Showroom Logic has been recognized as the 143rd fastest-growing company on the 2015 Inc. 500. This is the second year in a row they have ranked on the prestigious list. With over 2700% growth between 2011 and 2014, Showroom Logic continues its rise as a leader in digital marketing technology.

"It’s an honor to make the Inc. 500 list two years in a row," said…

Gross Revenue Optimization (GRO) to be presented to automotive dealers at four key conferences: DealerSocket User Summit; Digital Dealer Conference & Expo; DrivingSales Executive Summit and Fixed Ops Conference & Expo

Daytona Beach, FL – August 13, 2015 – DMEautomotive (DMEa) today announced that Gross Revenue Optimization (GRO), its groundbreaking methodology built upon a foundation of statistical analysis…

News for the Week of August 10, 2015

Hey everyone! @SocialLittleman here with your weekly social media news and highlights.  I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!

Instagram Ads API Partner Program

As promised in June, Instagram followed through and…

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a credit application. Those may be pretty low-funnel…

If you should be buying long term advantages from the dealer SEO strategies that you have adopted, you then need to make sure about the campaign that you have in the offing so that it is going to be useful for the promotion of your dealership. That will help you to have probably the most of SEO for dealers, where you can utilize the strategy depending on the market.

Recently I’ve come to know a professional football player named, Jacobbi McDaniel. Jacobbi is an undrafted free agent from Florida State University that joined the Cleveland Browns last year. I attended a training camp session last week as his guest in the family and friends tent. I think we can all learn something about car dealerships through this…

Everyone that reads my newsletters or attends the conference call has a common thread. We want to improve. Today we are going to look at what I believe is a common thread for improvement. We must "challenge our normal".



 Everyone has a routine they follow every day in their personal life, as well as corporate.…

Check this out I am being featured in August addition of Service Drive Today!

In this particular article, I am not only talking about how the Service and Sales departments need to work together, but how to get them to achieve this goal at your dealership! #moreproductivity…

Company named preferred chat and telephony partner for Zimmerman’s retail automotive division

West Palm Beach, FL - August 12, 2015 – Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced a strategic partnership with Zimmerman Advertising. Gubagoo’s high-converting “smart” chat and…

New “PreQual” feature revolutionizes online dealership financing; makes it easy for consumers to prequalify for financing without impacting their credit score

Mission Viejo, CA – August 12, 2015 – eLEND Solutions™ today announced the addition of “Get Prequalified in Seconds” to CreditPlus™, giving automotive dealers the first-ever online, instant prequalification lending solution and…

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -1.3% in July. Domestic cars decreased -2.1%; import cars changed -1.7%; domestic trucks changed -0.6%; and import trucks changed -1.3%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Truck segments held seven of the top spots for strongest retention on the month, led by Full-Size SUVs…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Based on auction observations and dealer feedback, the Black Book editors noticed a reversal of the typical pattern of depreciation over the last few months, with car segments averaging lighter than normal depreciation and…

If you have been working in a car Dealership where everything is based on the number of units sold, you may not spend much time thinking about Gross.  If all the bonuses are paid for units sold, then you will do whatever you can to move the iron just to get to the bonus money.  If you are selling price alone it is hard to resist the temptation to sell to the Manager instead of the Customer, but…

Ever since cellphones gained video recording capability, people have insisted on shooting video vertically. Despite all the harassment and corrections received from peers when sharing a vertical video - “Hold the phone sideways!” - Some things never change. Those black bars that bookend the video when taken vertically certainly aren’t the most attractive. They…

Six months ago I watched a service manager struggle with the amount of customer complaints he had to deal with on a daily basis. Most of the complaints were just silly, and almost all of them should have been solved at the advisor level.

Unfortunately for this manager, he was really, really good at solving customer issues. So good, in fact, that his team seemed…

Outsourcing Your Daily Social Media Posting is Crippling Your Potential!

You sell yourself short when you don't personally engage with your fans and followers. Learn how to build relationships to sell more cars and become a staple of the community. On this week’s Think…

Certification means safer, more reliable data exchange between the Reynolds and Reynolds ERA^® system and DMEautomotive’s award-winning suite of omni-channel customer retention and loyalty marketing products, from Journey NXT to Driver Connect

Daytona Beach, FL – August 11, 2015 – DMEautomotive (DMEa) today announced that it has completed the certification process in the Reynolds…

Discover Your Market: Your Hispanic Consumer Part II

Marketing to Various Acculturation Levels

Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!

Here’s quick run-down of why: 

• There are over 56 MILLION people in the U.S. today who…