Fixed Ops lessons for marketing tires from the financial services world:

About 35% of policy owners shop their car insurance in a given year.  Less than half will actually switch.  That puts customer retention in the mid 80% range.   When an insurance agent also writes a second line of coverage (home owners, renters, etc.), his client retention improves by…

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time to acknowledge their feeligns. Given this case, we all want to empathize with someone, not just show sympathy. So why not apply…

New DMEautomotive survey reveals that prepaid or complimentary maintenance plans, combined with excellent service delivery, are among the best ways to win and retain consumer loyalty – especially ‘next-gen’ customers

DMEautomotive Survey Highlights:

• 56% of consumers with a prepaid or “complimentary” service plan are likely to continue servicing at dealership after expiration
• Roughly 1 in 4…

Pinterest has generally been ignored by the advertising world at large, but the site is making big moves to assert its relevancy. As of last week, the social media website has done away with their invite system.…

Overview

We often forget the best clients are the sold clients in our CRM's.

The walls are a physical barrier.  The walls also represent a conceptual barrier to many.  The walls, whether physical or conceptual, separate.   And, that is bad!   The           walls act like demarcation lines that shouldn’t be crossed lest you dare enter into foreign or perhaps even enemy territory.  The rules of engagement crossing into or between these walls may be an…

If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!

As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…

If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.  

I have recently discussed the Google Advisor For Cars program which is very controversial.  I recently documented that Google is testing …

I don’t know about you but nothing ticks me off more than a sales person sitting on their a** waiting for the up bus to pull into the lot and hand deliver them a deal on a silver platter. Let’s face it there are more of these untrained, unmotivated just don’t seem to care sales consultants than ever before.…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe! This week, Maroney is not…

Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revolutionary. Most would agree that this is a step forward; more communication is always preferable to less. However, it is not an avenue of communication that businesses can control, or even truly mediate.…

Throughout my 40+ years in the automotive business, I always thought there would come a time when I would leave and take a 9am - 5pm job with holidays, multiple weeks of paid vacations and other normal job aspects. It never happened. No matter how bad of a day I might have had, I always found myself driving home thinking to myself ow much I loved this business. 

In my years as a mechanic, I love fixing cars. As I rose through management I loved fixing problems with customers,…

Team Velocity Marketing Announces Platinum Sponsorship of AutoCon 2012

Team Velocity Marketing is proud to be a Platinum Sponsor of AutoCon 2012 in what is sure to be the industry’s largest event for the automotive industry.

DULLES, VA – August 9, 2012 Team Velocity Marketingis pleased to join the ranks of several prestigious…

Make Your Pre-Owned Inventory Turn and Burn

In today’s market the pre-owned inventory within your dealership must be bought, sold, advertised and managed better than ever before. Within this article I am going to give you some simple and progressive solutions and ideas to help you get 12 plus turns…

Every time they come on I'm drawn in.  I root for people in sports I either have never seen before or still don't understand.  But, my favorite part of the Olympics is when they share the journey that each athlete had to make to get there.  When they share how obstacles had to be overcome, sacrifices had to be made, and most importantly, goals that had to be set.  When one hears the stories of these special athletes, it's difficult to complain…

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Read this latest blog by one of our Account Managers Hayley Berger, as she talks about how important your relationship as a dealership is with your customers.

When we think of intros we usually think of the song a baseball player walks out to, or a little :10 second clip before a TV…

Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could have big implications on your…

I recently had the opportunity to visit the Mayo Clinic as a patient after waiting 3 months for my appointment. Now they don't just take anyone and you can't just walk in the front door to be seen.

I had an appointment for 7:30am on a Monday morning. If any o you have been there, you know it is not a small facility. They have everything under one roof to diagnose and treat almost anything.

We arrive on time and are taken in on time. The doctor arrives on time already knowing…