August 2014 Blog Posts (121)

Cell Phones, Brain Tumors and Rudeness

Every once in a while the old tired debate of whether cell phones cause brain tumors or not arises.  It usually ends with two sides split; one saying they have proof that they do, while the other says they have proof that they don’t. Personally, I can tell you I do not know who is right or wrong in this case.  But one thing I do know is that cell phones do cause severe cases of rudeness.

I cannot believe how many people will stop in the middle of a sale, presentation, meeting…

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Added by Jeff Cowan on August 11, 2014 at 12:57pm — No Comments

Auto/Mate Celebrates Fortieth Anniversary as a Leader in Dealership Management System (DMS) Technology

ALBANY, N.Y. – August 11th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) is celebrating its fortieth anniversary as a leader in dealership management system (DMS) technology. Auto/Mate was originally developed as an F&I system and was introduced to auto dealerships by Wang Laboratories in 1974. Over the past forty years Auto/Mate has evolved into one of the industry's premier DMS solutions and has twice been voted the "highest…

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Added by Mike Esposito on August 11, 2014 at 11:44am — No Comments

Don’t Let Your Video Become a Flash In the Pan

There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest search engine in the world? You might think that I’m…

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Added by Brian Cox on August 11, 2014 at 9:49am — 3 Comments

AutoCon 2014 Scholarships Available through WorldDealer

There's only one place that aggressive car dealers should be September 3-5 and WorldDealer can help you get in. We're pleased to announce that we're giving away scholarships to AutoCon 2014, a $995 value!

I will be…

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Added by Paul Accinno on August 11, 2014 at 3:12am — No Comments

Ford will offer lifetime Motorcraft brake pad replacement! #BuildOwnerLoyalty

Ford Motor Company launched a new point-of-sale program that provides consumers with no-cost replacement of Motorcraft brake pads purchased as of July 1, 2014. The program includes …

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Added by MANNY LUNA on August 11, 2014 at 2:30am — No Comments

Customer Loyalty Requires Constant Visibility

It's easy for dealers to assume that their past customers are getting contacted regularly, but the reality is that every method of communication reaches only a limited number of people. To do it right, you have to hit them everywhere.

I originally published this article over at …

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Added by Jon Lamb on August 10, 2014 at 4:20pm — No Comments

Stop Trashing Your Competitors Please ~ Never stoop so low as to badmouth the competition!

It may be a simple truth, but it's a valuable one. Tom Peters reminds us not to stoop so low as to badmouth the competition. …

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Added by MANNY LUNA on August 9, 2014 at 11:30pm — 2 Comments

Customer Loyalty Isn't Dead.

There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers at all costs.

Since we're a vendor that specializes in…

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Added by JD Rucker on August 9, 2014 at 8:58pm — No Comments

Digital Dealer 17 Conference's Keynote Speaker "The Wolf Of Wall Street", Jordan Belfort Convicted Of Fraud, Money Laundering & Stealing Millions From Thousands Of People...



http://www.internetsales20group.com

Digital Dealer 17 Conference's Keynote Speaker "The Wolf Of Wall Street", Jordan Belfort Convicted Of Fraud, Money Laundering & Stealing Millions From Thousands Of People…

There are a LOT of Dealers, Mangers State Associations and OEMs…

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Added by Sean V. Bradley on August 9, 2014 at 12:59pm — No Comments

Sign up for my Fixed Operations call!

Hi friends,

If you have not signed up for the Fixed Performance Fixed Operations call, simply click the link below!

Added by Rob Gehring on August 8, 2014 at 11:04am — No Comments

The Stickiness Effect

There is no doubt that there’s a seismic shift to mobile, and it’s changing every aspect of business.  As a dealer, you want to find a way to keep customers coming back. You want your dealership to be memorable. You want to make it so memorable that it can create change, and spur your customer into action. This is the quality of making your dealership ‘sticky’. The stickiness factor involves how effective your dealership stays in the minds of your customer. If you are to make your dealership…

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Added by Matt Kuczka on August 8, 2014 at 9:43am — No Comments

Paint Your Way to Increased Profits

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional pleasure that results from that…

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Added by Timmy D. James on August 8, 2014 at 9:25am — No Comments

Can you really afford a “real quick” write-up?

We all think we know what clients want but do we really? Recently a good friend and client shared some interesting research regarding our service customer’s opinions.  I find this research invaluable because it was done by Google instead of someone in the industry. They surveyed between 200-2000 people age 18-44 on many critical topics.  The quotes and statistics…

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Added by Sally Whitesell on August 8, 2014 at 7:35am — 8 Comments

New Simulator Tests Job Skills

Article from October 2004, Ward's Dealer Business highlighting the Launch of the Car Sales Simulator

Added by Lee Kemp on August 7, 2014 at 6:35pm — No Comments

Kingston Nissan is Sponsoring the We Were Us Auditions.

We Were Us Auditions - Your Chance to Sing with Keith Urban on 8/17!

Sponsored by Kingston Nissan, Keith Urban and Your Hudson Valley Country Station (WRWD) are seeking a female vocalist to sing on stage with him in performing his #1 hit, "We Were Us". Keep reading below to find out how to enter this unique contest and get your chance to sing along with Keith Urban as his…

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Added by Jonathan Morales on August 7, 2014 at 11:30am — No Comments

Internet response

At the risk of being lambasted by my more distinguished and experienced colleagues, I'm posting one of my responses to an internet lead.  My goal is, first and foremost to get a response; and secondly, to see if the possibility exists to make a sale.  While it's unconventional, I feel that it stands out from the bland, scripted responses that consumers usually get from other salespeople.  Because I want to learn from others in this business, I welcome your comments and constructive…

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Added by Al Stidham on August 7, 2014 at 10:15am — 40 Comments

Fix the Affliction

The adage “two brains are better than one” has long been used to think through matters and solve problems.  And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.

 

As an example; the government has admitted to a problem with the security lines at…

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Added by Richard Holland on August 7, 2014 at 9:23am — No Comments

SMALLER & MIDSIZE CARS LEAD JULY USED VEHICLE DEPRECIATION

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 continued a pattern of accelerating depreciation, with -1.5% overall value change in July compared with June activity of -1.0%. Domestic cars changed -2.5%; import cars changed -1.6%; domestic trucks changed -1.5%; and import trucks changed -1.0%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.…



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Added by Black Book on August 7, 2014 at 8:58am — No Comments

Importance of Health and Fitness for the Business Leader

I was a Ford Dealer for 15 Years (1991 through 2005) and Founder and Partner of Hire The Winners, one of the fastest growing recruiting companies in the USA.

When I was an athlete nutrition and exercise was a big part of my success, that is why I started ForzaByKemp, a nutrition company in 2012 to address the nutritional needs of athletes, business leaders and anyone seeking great health and wellness. I remember how competitive the car business was when I was a Ford Dealer and…

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Added by Lee Kemp on August 6, 2014 at 8:30pm — 5 Comments

Driving Loyalty Joins Auto Industry Vendors and Auto Dealers In Support Of Autocon 2014

Cedar Falls, Iowa:  August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014. The self-described “Dealer Generated Conference” will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Scott Davis, the President and Founder of Driving Loyalty, was quick to explain…

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Added by Philip Zelinger on August 6, 2014 at 5:03pm — No Comments

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