Greetings Friends,   

One of the largest struggles facing dealerships today is finding good people. Mike, do you have a plan to find honest, hardworking team players to staff your dealership?

Click below to hear Mr. Gehring's best practice for finding the right people for your dealership. You might be surprised what he has to say!

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Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.

As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a…

DEALERSLINK® MEMBERS RECEIVE PREFERRED PRICING AND ACCESS

(August 6th, 2014) - Broomfield, CO. DealersLink®, the nation’s premier dealer direct marketplace, has partnered with Fox Rent A Car to offer direct access to off-lease inventory.  DealersLink® members now have direct access to Fox’s pre-auction inventory streams. 

DealersLink® members receive preferred pricing from Fox Rent A Car and have access to Fox fleet inventory before it is offered at auction.…

Routine Tune Ups to Keep Your Infiniti Performing at it's Best!

For many, tune ups seems to be forgotten but if you drive a Infiniti, Douglas Infiniti has created a thorough Infiniti maintenance schedule on their website to help you remember when you…

Your customers love to look at pictures. We don't need to see a study to know this. It's part of human nature. With that said, the studies and research all point to the same thing: more and better pictures yield more clicks, leads, and sales as a result.

We discussed this in detail on our blog post titled …

For a decade now, businesses and marketers have attempted to decipher the jumbled mess of social media and turn it into a true ROI generator. Hundreds of thousands of Ponce de Leóns have explored the social media countryside in search of the ultimate prize - tangible benefit from social media marketing.

Thankfully, it's not as mythical as the Fountain of…

From a dollars and cents standpoint, is it now better for your wallet to lease a car or finance one? Swapalease.com, the nation’s largest online car lease marketplace, analyzed an apples to apples to apples comparison of three different car-shopping scenarios using the same vehicle in order to determine where the most savings would be found. Click here for the full data chart.



The three different scenarios included financing…

Sale of California dealership group to the 3^rd largest auto group in the state reinforces buy/sell market strength in California and nationally; consolidation continues - the big are getting bigger

Irvine, CA, August 5, 2014 – Kerrigan Advisors, a leading national dealership buy/sell advisory firm, advised Irvine, California-based Fladeboe Automotive Group in its successful sale to The Conant Auto Retail Group (The…

Sprinklr’s recent study on “Top Car Brands in Social” revealed that while BMW has the largest audience, Rolls Royce has what they consider to be the best social content, with the highest rate of engagement.



Any dealer can achieve similar success in social, regardless of…

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…

This article was written byJoe Basil and was originally published on the NCM Institute Up to Speed blog. 

As the great recession started to unfold in 2008 and 2009, gasoline prices rose above four dollars a gallon, the banking and housing industry began to collapse, unemployment rose and auto sales fell off the charts. Those dealerships that came…

TECHNOLOGY HOLDING COMPANY TO CHANGE THE ENTIRE INDUSTRY

August 5, 2014, California, Already working with a start-up that will change the consumer world as we know it. Imagine a battery that will keep your smart phone charged for 30'days. What would it be like to power your entire house(Or Dealership) off the grid for less than $200 a month, including heat? Now, think what it would be like doing this with absolutely no fossil…

 It started for me early.  Social selling that is.  I was working on a project for a hospital charity about a dozen or so

people turned out.  Painting the walls in the old building and the guy next to me, in conversation, asks, “What do you do for a living?”.  Of course I said I sold cars…  About an hour later as we were “admiring” our handy work… another…

Basic text email absolutely stinks for many of the applications we typically use it for in the automotive industry. There, I said it! Do I have your attention now?

There’s a reason I’m saying this and I think you’ll agree after hearing me out. The fact of the matter is, text communication causes fights. When is the last time you sent your wife, girlfriend, husband, or boyfriend a text message that was completely taken out of context? For me it’s daily, sometimes, even…

What do I have to do to develop a great sales team?

An ideal sales team of veteran salespeople would allow each dealership to maximize revenue.  In reality, sales departments experience a high level of turnover.  As a result, there is no easy answer to this question.

Focusing on what we can’t control while ignoring what we can is a pathway to frustration and declining success.  Fearing turnover is no excuse for not investing in training your sales staff.  A…

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with data and analysis from Ricky Beggs of Black Book. 

Another month has passed and the overall movement this past week took pretty much the same direction as the previous four weeks. About the only difference is the level of declining amount continues to get larger week over week.

Looking at…

ALBANY, N.Y. – August 4th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today announced that Dave Druzynski, Director of Human Resources at Auto/Mate, will present "How to Avoid the Costs of a Bad Hire" at the upcoming 2014 Montana Auto Dealers Association (MTADA) 100th Anniversary Convention in Helena, Montana.

Druzynski's presentation is designed to help dealers understand the true costs associated with poor hiring decisions,…

Millions of years ago dinosaurs became extinct. They became extinct for one reason only, a failure to adapt to a changing environment. Not all dinosaurs became extinct. Many, according to scientists evolved and became the birds that soar in our skies today.

The theory is a massive meteorite struck the planet, changing the environment dramatically. This new environment made it difficult, no impossible to survive without adapting.

Metaphorically…

Has anyone seen the Infiniti Q50 Eau Rouge Concept? 

Infiniti's concepts keep getting better and better. The performance version of the Infiniti Q50 shown through…

Differentiate - Differentiate -Differentiate

It's essential to give your customers good reasons to come to you rather than going somewhere else.  You must differentiate with something that matters to your market, product and your customers. You might offer a…