August 2011 Blog Posts (186)

Advancement is Management Minus the Power Struggle

Best piece of advice I have been given as a manager:  Always be teaching others how to be you.  Inspire them to be gunning for your desk and to become you.  Humbly step aside when they replace you.  Without them to replace you, the opportunities of your advancement decline. 

 

Right after that tidbit of wisdom was imparted on me, I was asked to spear head a rather large project.  Enjoying…

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Added by Stephanie Young on August 11, 2011 at 9:30am — 5 Comments

BOC Partners celebrates 10th year as an Advertising Agency

Milestones are celebrated because they represent an accomplishment in terms of experience. This is even more true as BOC Partners celebrates its10th year of being in business as an Automotive Advertising Agency.



BOC Partners started ten years ago as the brain child of Britain O’Connor, a person who had many years of experience within the advertising industry. However, all these years of experience were as a worker…
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Added by Britain O'Connor on August 11, 2011 at 9:12am — No Comments

Is Your Online Strategy Design For The ZMOT Decision?



Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.  

 

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

 

You should…

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Added by Brian Pasch on August 11, 2011 at 8:50am — 2 Comments

FAVORITE QUOTES

FAVORITE QUOTES

 

Once we rid ourselves of traditional thinking

we can get on with creating the future. 

James Bertrand

 

One of the nice things about problems is that a good many of them do not exist except in our imaginations. 

Steve…

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Added by Jim Kristoff on August 11, 2011 at 7:21am — No Comments

What A Difference One Word Can Make

"Insanity: Doing the same thing over and over again and expecting different results." - Albert Einstein

 

"Practice: Doing the same thing over and over again and expecting BETTER results." -  Mike…

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Added by Mike Stoner on August 11, 2011 at 2:30am — No Comments

You Have Choices

 

 

You Have Choices

 

When you’re dealing with something that can’t be changed, you have choices.

 

You can choose to struggle, battle, and cling, and remain stuck—

stuck in an…

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Added by Jack Higginbotham on August 11, 2011 at 12:49am — 1 Comment

The Online Automotive Shopper Is Over It.

Once upon a time, not so long ago, most often late at night, we all found ourselves mildly curious about a cheap product advertized on a sixty second TV commercial. Many ended with “you must order before midnight tonight”. Over a period of time the consumer got smarter and understood that it was just a ploy, a hook to create a situation, a set of circumstances that did not exist. Another technique was to use “plus shipping and handling” to hide the true cost of the product. Come on, you… Continue

Added by Thomas A. Kelly on August 10, 2011 at 1:45pm — 4 Comments

7 Team Building Must Haves

The coaching and development of sales staff always sounds like the right thing to do, but very rarely is it done consistently and, more importantly, properly. Many times, we assume the best person for the job is the one with a manager’s title. Unfortunately, that’s not always the case.



Take a recent conversation I had with a sales manager. He remarked to me that one of his salespeople was on thin ice because he wasn’t closing his customers. I asked about his store’s training program.… Continue

Added by Cory Mosley on August 10, 2011 at 12:28pm — 1 Comment

Simple word tracks for success (Part 2): “Compared with?”

"Compared with"

 

The simple word track, “Compared with” will help any Team Member overcome the Clients “too high” price objection.

 

In most scenarios, when your Team Member presents the initial pricing figures to your…

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Added by Jim Kristoff on August 10, 2011 at 11:06am — 4 Comments

Salespeople need to be potty trained

If you’ve ever had the joy of potty training a toddler, you can appreciate how your emotions are strained to the extreme boundaries of patience.  I firmly believe potty training is God’s shout-out to your parents for all of the hell you put them through. Why does one child grasp the concept of potty training while another looks at you as if English is a…

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Added by Marsh Buice on August 10, 2011 at 10:03am — 15 Comments

Spoil Sport

Once again, another dealership ruins it for the rest of us.  Recently, a customer in Anchorage Alaska was the winner of a 2009 Nissan GT-R on eBay Motors with a bid of $55,100.  Now, the dealer (Honda of San Marcos) is refusing to sell the vehicle to them.  The bugaboo:  It was a No-Reserve Auction.

 

This is another shining example of how a dealership participates in a platform without knowledge, training, or guidance, and gives our industry a black-eye.  The dealership is…

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Added by Joe Webb on August 10, 2011 at 9:51am — 35 Comments

Are you looking for ways to schedule more service appointments and make your team more productive as well?

Fran Milbower http://www.bdcexperts.com our Director of Fixed Operations has developed a great tool that will help you and your team become more productive, more organized and reduce the service status update calls as well. We all know that customers who have a vehicle in your shop right now call your dealership for updates several times during the day. This fact makes our service BDC team and your service advisors very…

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Added by Ian nethercott on August 10, 2011 at 7:35am — No Comments

There's still time so come on down

 

Ok, it may not be as big as NADA, but the Australian Automobile Dealers Association Convention is equally enlightening, entertaining and educational. Book now at www.aadaconvention.com.au or follow our blog:…

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Added by charles bayer on August 9, 2011 at 10:56pm — No Comments

Are Stock Market Swings Impacting Your Overall Marketing Strategy?

Financial Markets August 2011

This past week I have been on vacation in Italy. While I have been away from the US I have still been tethered to US business activity via the Internet and my iPhone.  I've watched the wild ride that the stock market has taken in the past week; a thousand point Dow Industrials swing!



As predicted, the financial media is… Continue

Added by Brian Pasch on August 9, 2011 at 5:30pm — No Comments

Google +1: Now in PPC Ads and Affecting Search Engine Ranking

I've been seeing the Google +1 button appearing on more and more websites since it was released a few months ago.  Recently, I've even seen it as an option for paid search ads.

 

If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad.

 

This seems to be the exact same thing as giving users…

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Added by Ali Amirrezvani on August 9, 2011 at 4:53pm — No Comments

Closing the Gap

During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients.  Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer.  The team shared how they answer certain questions over and over again.  They reported the funny misconceptions that they often hear.  I sat…

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Added by Stephanie Young on August 9, 2011 at 11:30am — 7 Comments

Where Did All the Fun Go in the Auto Business?

As a sales rep, our day started with a quick twenty minute meeting at 9 am sharp. If you were late you missed the meeting and had a talk with the manager later.    

 

The F&I manager started off by thanking everyone for a good job and doing all the paper work correctly. If he needed any thing he would say it and we would do it. This took about two minutes.

 

The used car manager was next. He told us we are doing great . He told us what was new and what was…

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Added by Fran Taylor on August 9, 2011 at 10:30am — 14 Comments

Text is a great way to reach Automotive sales or service customers on their cell phone....

Fran Milbower Director of Fixed Operations for Proactive Dealer Solutions has some great thoughts on "texting" for the dealer body. If your store needs a list of email addresses for the different cell phone companies we can help.

As director of Fixed Operations, Fran has helped hundreds of dealers grow their service department. If your store has a service BDC already and wants to take it to the next level or you have your service advisor team taking the calls, we can help.

Your…

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Added by Ian nethercott on August 9, 2011 at 10:15am — No Comments

Simple word tracks for success (Part 1): “Tell me more”

"TELL ME MORE"

The simple word track, “Tell me more” is one of the most powerful yet simple word tracks you can give to your team! This simple word track both builds rapport with the client AND defines exactly what the customer’s statement or…

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Added by Jim Kristoff on August 9, 2011 at 10:00am — 4 Comments

Are You Choosing the Right Recruiting and Training Firm?

A combined 73% of Dealer Elite members who voted said recruiting talent and processes are the number one challenges to improving gross profits.  When a dealership is struggling with recruiting talent, one option is to enlist the help of an outside recruiting and training firm.  Outsourcing your sales staff recruiting and training needs is not only convenient but can be a cost effective means of meeting and exceeding your objectives.  Recruiting and training firms are not created…

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Added by Rick Williams on August 9, 2011 at 9:34am — 9 Comments

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