Sara callahan's Blog – August 2016 Archive (2)
Is Good Content Really Worth the Effort?
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether.
In most cases this is due to poor planning…
ContinueAdded by sara callahan on August 31, 2016 at 9:40am — No Comments
Act, Don’t React to Negative Online Reviews
Consumers increasingly use their smartphones to research which businesses they should patronize. These days, online reviews are a big part of that decision process. If managed incorrectly, these reviews can easily flip your prospective customer away from your dealership and into the lap of your competition. And it’s not just a bad review, it’s how you respond to them and…
Added by sara callahan on August 11, 2016 at 12:16pm — 2 Comments
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