Steve White's Blog – August 2017 Archive (3)
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution
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Added by Steve White on August 31, 2017 at 10:00am — No Comments
Attribution: Do Auto Dealers Really Know What’s Happening?
Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our State of Automotive…
Added by Steve White on August 4, 2017 at 9:48am — No Comments
Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement
Columbus, OH, August 2, 2017 -- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the results of an …
Added by Steve White on August 2, 2017 at 10:00am — No Comments
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