Once upon a time, not so long ago, most often late at night, we all found ourselves mildly curious about a cheap product advertized on a sixty second TV commercial. Many ended with “you must order before midnight tonight”. Over a period of time the consumer got smarter and understood that it was just a ploy, a hook to create a situation, a set of circumstances that did not exist. Another technique was to use “plus shipping and handling” to hide the true cost of the product. Come on, you… Continue