As women become the fastest growing car-buying segment, influencing 80 percent of the car-buying decisions in the U.S., it is imperative for auto dealers to focus their sales strategies towards securing more female customers.

Unfortunately, at times, women have been underserved and do not have fond memories of their last experience. So it all lies on the shoulders of the dealership to ensure that female buyers have the "ultimate car buying experience" when they walk into your…

Among Millennials, 53% of Car Buyers Are Female

Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.

As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a…